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2019 – The Growth of Trust as a Core B2B Relationship Driver

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more
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It must be Christmas – receive a free copy of Managing Distributors as Partners

Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business. In our… Read more
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What is the customer reaction to GDPR telling us about our data culture?

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more
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Using your Relationship Experience to Build Trust

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B2B Trust as business developer

Customer Attuned Director, Mark Hollyoake shares the research insights from his DBA on Trust within B2B Relationships at the forthcoming event: Your Future in Partnership with… Read more
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Trust Talk – “Trust as an element of Customer Development”

Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
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Seven ideal characteristics of a B2B influencer

Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
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Customer Attuned Director to Speak at British Academy of Management Conference

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more