Trust as a business developer
Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
The DNA of Trust
Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more
/by Dr Mark HollyoakeTrust in Me ~ now three years in
Mark Hollyoake shares insights from his doctorate on trust within B2B
What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
/by Dr Mark HollyoakeWorking with Distributors – Back to Basics
In this article, we unpick some of the common complexities of working with distributors; getting back to basics.
Contrary to most organisation’s belief, it’s possible to improv… Read more
/by Dr Mark HollyoakeThe Softer Side of Trust Building
When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories:
HARD: the pr… Read more
/by Dr Mark HollyoakeCustomer Plan – Just the Numbers
When asking for the customer plans, I am constantly amazed when all I’m shown is an excel spreadsheet of forecast numbers, supported by a three month deal promo plan. Sounds famili… Read more
/by Dr Mark HollyoakeTesco Determines to Rebuild Supplier Trust
Supermarket giant Tesco has been ordered to make “significant changes” in the way it deals with suppliers after the Groceries Code Adjudicator (GCA) found that the supermarket h… Read more
/by Peter LaversThe Golden Threads: Part 11 (of 12): Ways of Working
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
/by Peter LaversThe Golden Threads: Part 5 (of 12): Hunting New Business
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
/by Peter LaversThe key characteristics of high performing Customer Management organisations on the Trust Ladder
Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder.
We highlight key characteristics of top performers.
KNOWL… Read more
/by Dr Mark Hollyoake
Building Better B2B Relationships-
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CUSTOMER ATTUNED
Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
