Think 2019
We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more
Customer Centricity Insights
Customer Centricity is not a gimmick but a missional attitude that shapes behaviour and organisational culture and improves Organisational Performance and Customer Satisfaction. Read our thoughts, experiences and insights from our experts including CX Influencer and Customer Attuned director, Peter Lavers.
Insight-Driven Marketing – The Intention/Reality Gap
Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more
Seven ideal characteristics of a B2B influencer
Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
New Infographic: Challenges facing the Auto Industry
The automotive sector is facing massive changes in the next 10 years.
How will this affect your customer management?
Download the infographic in pdf
… Read more
Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 5: Out of Date IT Tools
This is the fifth blog in our series based on the early result… Read more
Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 4: Stalled/Delayed/Dropped Customer Programmes
This is the fourth blog in our se… Read more
Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 3: Silo’d Organisation
This is the third blog in our series based on the early resul… Read more
Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 2: Multi-channel Journey
This is the second blog in our series based on the early re… Read more
Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them
Obstacle 1: Numbers Focus
This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more
Top Obstacles to Customer Centricity – what are yours?
In our years of experience we have come across numerous issues and problems that clients face when they’re trying to become more customer focused as a business.
We have identified… Read more
building a culture of customer centricity based on B2B Trust
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