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New Infographic: Challenges facing the Auto Industry

The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management? Download the infographic in pdf  … Read more
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12 Days of Xmas #1 “We need a customer focused organisational tree”

On the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”. OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more
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Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more
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The Great Debate (6) – Customer Centricity Masterclass

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more