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B2B Customer Management, B2B Trust, CRM, Customer Experience Improvement, Customer Management Systems, Customer Relationship Strategy, Key Account Management, Marketing, News, Sales Development, Trust

Salesforce Gratitude Campaign

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more
December 10, 2020/by Ellie Luk
https://customerattuned.com/wp-content/uploads/2020/12/Salesforce_quote.jpg 628 1200 Ellie Luk https://customerattuned.com/wp-content/uploads/2016/05/logo.png Ellie Luk2020-12-10 12:43:482020-12-10 12:46:06Salesforce Gratitude Campaign
B2B Trust, Blog, Building Trust into your Customer Plans, Customer Relationship Strategy, Interdependence, Joint Business Planning, Key Account Management, Leadership, Strategy, Trust

Unpacking the B2B Trust DNA™ Model

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more
July 1, 2020/by Dr Mark Hollyoake
https://customerattuned.com/wp-content/uploads/2020/07/TrustDNA-model_2020.jpg 1006 1004 Dr Mark Hollyoake https://customerattuned.com/wp-content/uploads/2016/05/logo.png Dr Mark Hollyoake2020-07-01 12:34:492020-09-23 15:49:40Unpacking the B2B Trust DNA™ Model
Blog, Building Your Capability & Competency Framework, Coaching, Customer Management, Expert led selling, Key Account Management, Leadership, People Capabilities, Providing Leadership Panel Series, Sales Capability Development, Sales Development

Changing customer behaviour – the impact on Learning & Development

As our business prepares to host a panel discussion ‘Adapting to new normal customer behaviour’ that explores amongst other things, the impact of the Covid19 pandemic on changin… Read more
June 24, 2020/by Alan Thompson
https://customerattuned.com/wp-content/uploads/2020/05/67088776w6.jpg 430 1300 Alan Thompson https://customerattuned.com/wp-content/uploads/2016/05/logo.png Alan Thompson2020-06-24 13:36:212020-06-24 13:36:21Changing customer behaviour – the impact on Learning & Development
Blog, Key Account Management

Where have all my customers gone?

Let’s get down to basics; the majority of UK businesses will be having problems with their customer base, it just depends upon the severity of the impacts of the pandemic, lo… Read more
June 16, 2020/by Gary Lunt
https://customerattuned.com/wp-content/uploads/2019/02/shutterstock_721313680.jpg 2880 5120 Gary Lunt https://customerattuned.com/wp-content/uploads/2016/05/logo.png Gary Lunt2020-06-16 16:16:502020-06-18 16:15:41Where have all my customers gone?
B2B Trust, Blog, Key Account Management, Trust Talks

How can we better manage our own and our team’s resilience – Panel Discussion Summary

… Read more
June 2, 2020/by Alan Thompson
https://customerattuned.com/wp-content/uploads/2020/06/Online-Panel_May.jpg 625 1144 Alan Thompson https://customerattuned.com/wp-content/uploads/2016/05/logo.png Alan Thompson2020-06-02 16:43:532020-06-04 10:50:29How can we better manage our own and our team’s resilience – Panel Discussion Summary
Healthcare, Key Account Management, Partnerships

Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors

Key Account Management (KAM) is one of the most enduring buzz-phrases in UK pharma. Such has been the fervour around the sector’s adoption of KAM that one could be forgiven for thin… Read more
June 10, 2019/by David Southern
https://customerattuned.com/wp-content/uploads/2019/06/shutterstock_304366739-2.jpg 469 704 David Southern https://customerattuned.com/wp-content/uploads/2016/05/logo.png David Southern2019-06-10 12:24:162019-06-10 12:24:16Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors
Healthcare, Key Account Management, People Capabilities

Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way

Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more
May 13, 2019/by Gary Lunt
https://customerattuned.com/wp-content/uploads/2019/05/shutterstock_572121190-2.jpg 469 703 Gary Lunt https://customerattuned.com/wp-content/uploads/2016/05/logo.png Gary Lunt2019-05-13 11:13:032019-05-13 13:28:34Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way
B2B Customer Management, B2B Trust, Brokers, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Business Case Development, Distributor Management, Distributor Management & Development, Joint Business Planning, Key Account Management, The Trust Ladder, Trust, Trust Talks

How to use Trust DNA™ for Business Development

      Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
March 20, 2018/by Dr Mark Hollyoake
https://customerattuned.com/wp-content/uploads/2016/05/logo.png 0 0 Dr Mark Hollyoake https://customerattuned.com/wp-content/uploads/2016/05/logo.png Dr Mark Hollyoake2018-03-20 14:54:292018-03-20 14:54:29How to use Trust DNA™ for Business Development
B2B Trust, Blog, CRQ Assessment, Customer Attuned Assessment, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Digital Strategy, Key Account Management, Trust

Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management

It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago! Readers in their mid-thirties and under may not have experienced anything in their professio… Read more
November 22, 2017/by Peter Lavers
https://customerattuned.com/wp-content/uploads/2017/11/credit-crunch.jpg 923 1183 Peter Lavers https://customerattuned.com/wp-content/uploads/2016/05/logo.png Peter Lavers2017-11-22 12:56:452017-11-22 13:51:30Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management
Blog, Customer Management Due Diligence & Evaluation, Insight Based Selling, Interdependence, Joint Business Planning, Key Account Management

The Why, What and How of Stakeholder Mapping

We’re delighted to include this guest blog from our friend an associate Paul Laughlin. Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions freq… Read more
November 8, 2017/by Paul Laughlin
https://customerattuned.com/wp-content/uploads/2017/11/iStock-650032976.jpg 200 300 Paul Laughlin https://customerattuned.com/wp-content/uploads/2016/05/logo.png Paul Laughlin2017-11-08 15:28:062017-11-08 15:45:03The Why, What and How of Stakeholder Mapping
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