The Trust Dividend – by Dr Mark Hollyoake – Press Feature
The Trust Dividend by Dr Mark Holloyake, featured in The International Journal of Sales Transformation.
October 2021
To read the full article, click here
The strategic implicat… Read more
Top 25 CX Blogs
We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more
/by Ellie LukPeter Lavers Voted as top CX Professional
We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more
/by Ellie LukSalesforce Gratitude Campaign
We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign.
The question was “T… Read more
/by Ellie LukUnpacking the B2B Trust DNA™ Model
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
/by Dr Mark HollyoakeWhat is Trust in B2B Relationships?
What is Trust in B2B relationships? This is a question I have been wrestling with since I enrolled on a Doctoral research programme at the University of Southampton. From years of w… Read more
/by Dr Mark HollyoakeNavigating through turbulent Seas
“Leadership trust is driven by positive intentions that are translated, communicated and demonstrated to the people that turn them into reality. The resulting enablement and c… Read more
/by Dr Mark HollyoakeIs it possible to systematically develop trust to a mutual competitive advantage in B2B?
When companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage in B2B?
This is the que… Read more
/by Dr Mark HollyoakeMark Hollyoake gains his Doctorate on B2B Trust
Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust.
Is it… Read more
/by Peter LaversProviding Leadership Through Change & Uncertainty – B2B Trust Series Event – 18 March 2020
**COIVD 19 UPDATE: Event postponed until Thursday 4th June 2020**
It is with great regret that we have decided to postpone the breakfast event on Wednesday 18th March and resched… Read more
/by Ellie Luk
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Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
