Marketing Archives - Customer Attuned

AI, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Digital, Digital Strategy, Marketing, Strategy

Customer Experience: Digital or Human?

Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’. Reading the SAS / Futurum “Experience 2030” report about how “consumers don’t just use digi… Read more

February 4, 2020/0 Comments/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Marketing, Retail, Strategy

Consumer Loyalty 2030

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

January 13, 2020/0 Comments/by Peter Lavers

AI, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Value Management, Digital, Interdependence, Marketing, Strategy, Trust, Trust Talks

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

December 17, 2019/0 Comments/by Peter Lavers

CRM, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Relationship Strategy, Leadership, Marketing, News

Panviva’s Top CX Influencers

International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more

November 20, 2019/0 Comments/by Ellie Luk

B2B Customer Management, CRM, Customer Centricity, Customer Management, Marketing, News, Relationship Quality, Strategy

Peter Lavers included in Top Customer Service Influencer List 2019

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

June 21, 2019/0 Comments/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

January 31, 2019/0 Comments/by Peter Lavers

CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Digital, Marketing, News, Strategy

Build a Better Customer Experience – Tips from CX Experts

Peter Lavers contributes to a new e-book from Panviva: Build a Better Customer Experience – Tips from 10 CX Industry Experts! 10 leading influencers and innovators in the… Read more

January 10, 2019/0 Comments/by Peter Lavers

Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Information Planning, Customer Value Management, Distributor / Intermediary Management, Distributor Management, Distributor Management & Development, Marketing

It must be Christmas – receive a free copy of Managing Distributors as Partners

Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business. In our… Read more

December 20, 2018/0 Comments/by Dr Mark Hollyoake

Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Information Planning, Customer Management Systems, Customer Value Management, Marketing

What is the customer reaction to GDPR telling us about our data culture?

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more

October 26, 2018/0 Comments/by Peter Lavers

B2B Customer Management, CRM, Customer Centricity, Customer Management, Marketing, News, Relationship Quality, Strategy

Peter Lavers named as a Top Customer Service Influencer

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

September 6, 2018/0 Comments/by Dr Mark Hollyoake