Marketing Archives - Customer Attuned

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

CRM, CRM Publications, Customer Centricity, Customer Management, Leadership, Marketing, News, Trust

Peter Lavers Voted as top CX Professional

We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more

February 2, 2021/by Ellie Luk

B2B Customer Management, B2B Trust, CRM, Customer Experience Improvement, Customer Management Systems, Customer Relationship Strategy, Key Account Management, Marketing, News, Sales Development, Trust

Salesforce Gratitude Campaign

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

December 10, 2020/by Ellie Luk

AI, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Digital, Digital Strategy, Marketing, Strategy

Customer Experience: Digital or Human?

Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’. Reading the SAS / Futurum “Experience 2030” report about how “consumers don’t just use digi… Read more

February 4, 2020/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Marketing, Retail, Strategy

Consumer Loyalty 2030

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

January 13, 2020/by Peter Lavers

AI, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Value Management, Digital, Interdependence, Marketing, Strategy, Trust, Trust Talks

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

December 17, 2019/by Peter Lavers

CRM, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Relationship Strategy, Leadership, Marketing, News

Panviva’s Top CX Influencers

International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more

November 20, 2019/by Ellie Luk

B2B Customer Management, CRM, Customer Centricity, Customer Management, Marketing, News, Relationship Quality, Strategy

Peter Lavers included in Top Customer Service Influencer List 2019

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

June 21, 2019/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

January 31, 2019/by Peter Lavers

CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Digital, Marketing, News, Strategy

Build a Better Customer Experience – Tips from CX Experts

Peter Lavers contributes to a new e-book from Panviva: Build a Better Customer Experience – Tips from 10 CX Industry Experts! 10 leading influencers and innovators in the… Read more

January 10, 2019/by Peter Lavers