Customer Relationship Strategy Archives

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Digital, Leadership, Marketing, News, Retail, Strategy

Truth Loyalty Webinar with Peter Lavers

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. It was a wide-ranging discussion co… Read more

July 7, 2021/by Peter Lavers

B2B Customer Management, B2B Trust, Blog, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Business Capabilities, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Proposition Development, Customer Relationship Strategy, Leadership, Marketing, News, People Capabilities, Trust

Top 25 CX Blogs

We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more

June 23, 2021/by Ellie Luk

B2B Trust, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Digital, Leadership, Marketing, News

Onalytica Interview with Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

June 15, 2021/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Leadership, Marketing, News

Awards Magazine recognises Peter Lavers as Top Influencer

We are delighted to announce that our founding director Peter Lavers has again been recognised as one of the World’s top 50 customer experience influencers, this time by T… Read more

June 6, 2021/by Ellie Luk

Blog, CRM, Customer Experience Improvement, Customer Relationship Strategy, Leadership, News

Meet the speakers joining the panel discussion: Making Customer Centricity a Reality

Customer Centricity is a term that has been around for many years, but what does it really mean in a B2B environment? Join our panellists from very different sectors plus our own res… Read more

May 25, 2021/by Ellie Luk

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Leadership, Marketing, News

Truth Loyalty Webinar

Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST. You are invited to join Truth’s CEO Amanda Crom… Read more

May 18, 2021/by Ellie Luk

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

B2B Customer Management, B2B Trust, CRM, Customer Experience Improvement, Customer Management Systems, Customer Relationship Strategy, Key Account Management, Marketing, News, Sales Development, Trust

Salesforce Gratitude Campaign

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

December 10, 2020/by Ellie Luk

B2B Customer Management, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Relationship Strategy, Strategy

Are there any good reasons for delaying a CX listening or improvement programme?

Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes. I often hear “l… Read more

December 1, 2020/by Peter Lavers

B2B Trust, Blog, Building Trust into your Customer Plans, Customer Relationship Strategy, Interdependence, Joint Business Planning, Key Account Management, Leadership, Strategy, Trust

Unpacking the B2B Trust DNA™ Model

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

July 1, 2020/by Dr Mark Hollyoake