Writing Business in Insurance — It’s All About Attitude
We have recently been working with a couple of clients to help develop the capability of their sales/business development teams to help improve the acquisition of new, profitabl… Read more
Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
Business Development Managers (BDM) & the Underwriter relationship
The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
Writing business – It’s all about attitude
At Customer Attuned, one of our sectors of expertise is the insurance industry. Being a ‘non-player’ in the process of underwriting business for customers, we… Read more
Customer Attuned spotlights Employee Relationship Quality (ERQ)
Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
12 Days of Xmas #7: my COO said to me “How can our operations be more customer focused?”
On the 7th day of Christmas my COO said to me “How can our operations be more customer focused?”
It’s one thing to talk strategically about customer centricity in B2B but it… Read more
12 Days of Xmas #6: My head of customer experience said to me “If Santa can map his journey to deliver on time then why can’t we?”
On the 6th day of Christmas my head of customer experience said to me, “If Santa can map his journey to deliver on time then why can’t we?”
Well ok, that may be too difficult a tas… Read more
12 Days of Xmas #2: A broker said to me “You listened to me and improved your service”
On the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”.
Is this something you might hear from your brokers? Would you know the c… Read more
Four key areas for developing a proposition for intermediated business
Does your business rely heavily on an intermediary as part of the overall customer journey?
If so, the process for developing a compelling proposition is more complex than simply… Read more
The world of insurance is complex. Do you understand how it works?
CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mo… Read more
Building Better B2B Relationships-
