Making MBTI Work For Sales Teams – Part 3
Flexing selling style to better connect
In our previous papers we have looked at each of the four MBTI ‘scales’ and have addressed three vital questions:
How do we spot this charact… Read more
Making MBTI Work For Sales Teams – Part 2
Moving to scale 3 – Thinking to Feeling
This series of short papers is focussed on the application of MBTI understanding to sales and the vital missing piece of the jigsaw in most MBT… Read more
/by Dr Mark HollyoakeMaking MBTI Work For Sales Teams
Making MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful tool when understo… Read more
/by Dr Mark HollyoakeTrust Part 2: Aiming for cost-release while improving B2B customer efficiency?
While cost-release has been the focus for efficiency and improvement in recent years, few organisations effectively translate commercial needs into operational capability t… Read more
/by Dr Mark HollyoakeAre you suffering deep dependence with your B2B customers?
In the next three blogs we highlight what happens when you suffer deep dependence on your customers and what affects it has on your company – The Trust Ladder can show you how t… Read more
/by Dr Mark HollyoakeCRM Steps for Success – Managing Expectations, Part 5 of 7
Many CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more
/by Dr Mark HollyoakeEquitability in B2B Relationships
The concept of equity emanates from law – the idea (or ideal!) of fairness in dealings between two individuals/organisations. But how does this concept translate into B2B… Read more
/by Chris HuddBuilding Interdependence in B2B Customer/Supplier Relationships
Within B2B, customers and suppliers are increasingly recognising levels of interdependence along the entire value chain as they come together to create a product or service.
Hi… Read more
/by Dr Mark Hollyoake
Building Better B2B Relationships-
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Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ
Customer Attuned