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How effective customer management can add value to your customers

How effective customer management can add value to your customers while improving your bottom line By Mark Hollyoake and Professor Merlin Stone Luvata supplies components and m… Read more
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12 Critical Components of Great B2B Customer Strategy – Part 3

In my two blogs on this subject I have covered the four “What are we trying to achieve?” and four “Who are we engaging with and when?” components of great B2B customer strategy. The ne… Read more
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12 Critical Components of Customer Strategy – Part 2

In the first blog on this subject I covered the four “What are we trying to achieve?” components of great B2B customer strategy. The next step of strategy development addresses “Wh… Read more