The Golden Threads Archives - Customer Attuned

B2B Customer Management, Blog, Business Capabilities, News, Strategy, The Golden Threads

Customer Attuned Director Guest Speaker at The University of Southampton

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more

October 23, 2017/by Dr Mark Hollyoake

B2B Customer Management, Customer Attuned Assessment, Planning, Strategy, The Golden Threads

Top 5 Strategic Priorities of B2B Customer Management in 2016

Being “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more

November 20, 2015/by Peter Lavers

Building Your Capability & Competency Framework, Business Requirements Definition, CRM Readiness, Customer Attuned Assessment, Customer Management Systems, Insight Based Selling, The Golden Threads

The Golden Threads: Part 12 (of 12): Information & Technology

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 14, 2015/by Peter Lavers

B2B Customer Management, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Champion-led Change, Customer Attuned Assessment, Joint Business Planning, Key Account Management, Operations, Planning, Sales Development, Strategy, The Golden Threads

The Golden Threads: Part 11 (of 12): Ways of Working

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 13, 2015/by Peter Lavers

B2B Customer Management, Building Your Capability & Competency Framework, Champion-led Change, Customer Attuned Assessment, Key Account Management, Sales Capability Development, Sales Development, Standing in the Shoes of your Buyer, The Golden Threads

The Golden Threads: Part 10 (of 12): People & Competencies

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 10, 2015/by Peter Lavers

B2B Customer Management, Building Your Capability & Competency Framework, Business Requirements Definition, Customer Attuned Assessment, Planning, Strategy, The Golden Threads

The Golden Threads: Part 9 (of 12): Organisational Design

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 9, 2015/by Peter Lavers

B2B Customer Management, Building Your Capability & Competency Framework, Customer Attuned Assessment, Distributor Management & Development, Key Account Management, The Golden Threads

The Golden Threads: Part 8 (of 12): Key Account Management

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 8, 2015/by Peter Lavers

B2B Customer Management, Customer Attuned Assessment, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, Distributor / Intermediary Management, Distributor Management & Development, Key Account Management, Sales Development, The Golden Threads

The Golden Threads: Part 7 (of 12): Relationship & Value Building (Farming)

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 7, 2015/by Peter Lavers

B2B Customer Management, Building Your Capability & Competency Framework, Customer Attuned Assessment, Distributor Management & Development, Insight Based Selling, Key Account Management, Sales Capability Development, Sales Development, Standing in the Shoes of your Buyer, The Golden Threads

The Golden Threads: Part 6 (of 12): Negotiating and Selling

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 6, 2015/by Peter Lavers

Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Business Requirements Definition, Champion-led Change, Customer Attuned Assessment, Customer Centricity, Customer Experience Improvement, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, Distributor / Intermediary Management, Distributor Management & Development, Expert led selling, Insight Based Selling, Intermediary / Broker Management and Development, Key Account Management, Planning, Sales Capability Development, The Golden Threads

The Golden Threads: Part 5 (of 12): Hunting New Business

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

July 3, 2015/by Peter Lavers