The Great Debate Archives - Customer Attuned

B2B Customer Management, B2B Trust, Blog, Building Your Capability & Competency Framework, Business Capabilities, Customer Attuned Assessment, Event Speakers, Leadership, People Capabilities, Publications, The Great Debate, Trust, Trust Talks

Providing Leadership Through Change & Uncertainty – 17th October, Birmingham

Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more

September 4, 2019/0 Comments/by Alan Thompson

Business Case Development, Customer Information Planning, Customer Journey Mapping, Customer Proposition Development, Customer Value Management, The Great Debate

The Great Debate (7) – Analytics & Insight

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more

October 29, 2015/by Ellie Luk

Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Customer Management, Customer Management Due Diligence & Evaluation, Customer Proposition Development, Customer Relationship Strategy, The Great Debate

The Great Debate (6) – Customer Centricity Masterclass

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more

June 24, 2015/by Ellie Luk

B2B Trust, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Customer Experience Improvement, The Great Debate, The Trust Ladder, Trust Talks

The Great Debate (5) – Building Trust

Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours. – Rousseau et al Trust is one of the fundamental comp… Read more

March 23, 2015/by Ellie Luk

B2B Trust, Building Trust into your Customer Plans, Customer Experience Improvement, Insight Based Selling, The Great Debate, The Trust Ladder, Trust Talks

Ten insights from the B2B sector about Building Trust

In the latest Great Debate at the magnificent Crystal Building in London we discussed the most fundamental component of B2B customer relationships: Trust. Three speakers from i… Read more

March 5, 2015/by Peter Lavers

CRM Readiness, CRQ Assessment, Customer Value Management, The Great Debate

The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?

In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more

September 23, 2014/by Ellie Luk

B2B Customer Management, B2B Trust, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Champion-led Change, CRM Readiness, CRQ Assessment, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Journey Mapping, Customer Proposition Development, Customer Relationship Strategy, Digital Strategy, Distributor / Intermediary Management, Distributor Management & Development, Insight Based Selling, Intermediary / Broker Management and Development, Joint Business Planning, Key Account Management, Proposition Development, Sales Capability Development, Standing in the Shoes of your Buyer, The Great Debate

The Great Debate (3) – What B2B and B2C can learn from each other?

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more

June 3, 2014/by Ellie Luk

B2B Customer Management, Customer Experience Improvement, Distributor Management & Development, Key Account Management, The Great Debate

The Great Debate (2) – Making B2B Partnerships work – Lord’s Cricket Ground

50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Mana… Read more

February 11, 2014/by Ellie Luk

B2B Customer Management, Building Your Capability & Competency Framework, CRM Readiness, Customer Management Systems, Distributor / Intermediary Management, Distributor Management & Development, Insight Based Selling, Intermediary / Broker Management and Development, Joint Business Planning, Key Account Management, Planning, The Great Debate, Trust

The Great Debate (1) – Strategy and Planning at the Churchill War Rooms

The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster. Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more

November 13, 2013/by Ellie Luk