Customer Attuned’s founding director Peter Lavers has contributed a section to SAS UK & Ireland’s brand new retail shopping report:
He did this as an independent customer experience specialist, giving expert perspective to SAS’s insights.
The report is based on research of 3,000 shoppers in the UK & Ireland in the run-up to Black Friday.
In his section, Peter asserts that “Retailers will need to be insight-led and creative if they want a share of Christmas spending”, and discusses how threats can be turned into opportunities through insight-led creativity and innovation.
The whole report is a fascinating read, clearly setting out the challenges that retailers are facing in these volatile and uncertain trading conditions.
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