Dr Mark’s Virtual Tea Time Chat with Mike Chatters, Lactalis
Welcome to the latest episode of Dr Marks’ Virtual Tea-time chats, where Mark talks to Group MD, Mike Chatters of Lactalis.
In this virtual tea-time chat, the two discuss what changes have emerged in Lactalis internally and externally.
Lactalis is the biggest cheese company in the world, head quartered in France, with a huge customer and supplier base, so adapting to COVID social distancing regulations changed almost every way they operate.
Mike shares insights on the effect to the hospitality sector, how the retail shopping experience has changed and how trust within the company is at an all time high, allowing leadership to focus attention on areas where trust actually needs rebuilding.
www.lactalis.co.uk
Grab a cuppa and enjoy this candid conversation between colleagues.
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Latest posts by Dr Mark Hollyoake (see all)
- Why Build Trust? - February 28, 2023
- Trust is Key to Growth in Sales and Account Management - October 31, 2022
- Who do you trust when times are tough? - October 19, 2022
