Golden Threads of Customer Management

Read how B2B industries scored their strategic priorities for 2018 (which means starting critical changes now!) in the results from the Golden Threads Research, as featured in the International Journal of Sales Transformation.

Click on the images below to read the full article, where Peter Lavers explains the results from the international research compiled in September 2015.

Senior professionals with CM responsibility were targeted in companies or business units that are B2B. 105 people responded representing fifteen different sectors. The Customer Attuned Assessment (CAA®) model has twelve “golden threads” of critical B2B capability across knowledge, strategy, planning, implementation & results.

Peter Lavers, Director of Customer Attuned Ltd, said the results were fascinating. “This research confirms what we passionately believe about customer management in B2B – that it’s about building long-term quality relationships based on trust; working together for mutual commercial benefit”

B2B companies should read this report and develop their own strategies for customer management excellence – especially if they aim for both Hunting and Farming to be defining characteristics of their corporate DNA.

To read the full booklet on aligning your B2B Strategic Priorities, download it here for free.

The published results are also available to download – Look at how your industry scored here.

Get in touch to find out how to to get your company on the right track for 2018

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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.

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