Introduction: The Trust Factor – Making B2B Trust Your Business DNA
Welcome to the third online panel discussion and second in the series of Providing Leadership in the New Normal.
In this panel discussion, we discuss The Trust Factor why making it your business DNA is crucial especially during the COVID pandemic.
On this panel, we have leaders from across sectors sharing their insights with us:
- David Haley – Head of Business Transformation Services, Atos
- Mumbi Odame – Head of Human Centred Design, Rand Merchant Bank
- David Brown – Distribution Proposition & Agency Leader, Commercial, Covéa Insurance
Together with Dr Mark Hollyoake, who explains why B2B Trust is a crucial factor in business to business relationships.
In part one, Mark explains the theory behind B2B Trust.
To read the newszine, click below:
Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.
A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.
A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.
Latest posts by Ellie Luk (see all)
- Season’s Greetings from Customer Attuned - December 7, 2023
- Why is it important to have a Sales & Account Management Framework? - November 14, 2022
- Institute of Sales Professionals Webinar – Dr Mark Hollyoake Talks about Trust - October 7, 2022
