Introduction: The Trust Factor – Making B2B Trust Your Business DNA

Welcome to the third online panel discussion and second in the series of Providing Leadership in the New Normal.

In this panel discussion, we discuss The Trust Factor why making it your business DNA is crucial especially during the COVID pandemic.

On this panel, we have leaders from across sectors sharing their insights with us:

  • David Haley – Head of Business Transformation Services, Atos
  • Mumbi Odame – Head of Human Centred Design, Rand Merchant Bank
  • David Brown – Distribution Proposition & Agency Leader, Commercial, Covéa Insurance

Together with Dr Mark Hollyoake, who explains why B2B Trust is a crucial factor in business to business relationships.

In part one, Mark explains the theory behind B2B Trust.

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