Satisfaction or ‘Statisfaction’?
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
T… Read more
Don’t Neglect the Political Dimension of Applying Analytics or Insight
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business.
Annette & Peter have shared useful tips on… Read more
Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way
Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more
Turning Business Intention Into Reality
At our recent breakfast event in Edinburgh, one of the topics covered was the challenges associated with turning business intent into reality.
During the event, it was highlight… Read more
Customer Attuned Tackle the Healthcare Industry in Partnership with Spirit Access
Customer Attuned are pleased to announce that a partnership has been formed with Spirit Access, part of Spirit Health Group, to develop best practice for Key Account Management i… Read more
Susan And Bill Have Relationship Problems – Episode 3
The Susan & Bill Trilogy
The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – e… Read more
Susan And Bill Have Relationship Problems – Episode 2
The Susan & Bill Trilogy
Following on from last week’s post on Bill and Susan, we explore what happens next in their story.
EPISODE 2: “Performing Zone” versus “Dan… Read more
Susan And Bill Have Relationship Problems – Episode 1
The Susan & Bill Trilogy
When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more
Tips from Experience: Protecting Your Less-Appreciated Technical Stars
Having given plenty of airtime to the benefit of books & podcasts, I’d like to turn to tips from experience. These are lessons learnt by leaders from practical on-the-job ex… Read more
5 Ways to Maximise Your Investment in Developing a Capability Framework
Does your business have a capability framework in place for your people that clearly lays out the knowledge, skills and expertise needed to work effectively in each role? If the an… Read more
Building Better B2B Relationships-
