Joined up Voice of Customer and Staff Studies
In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE… Read more
The Trust Factor – Making B2B Trust your business DNA – Read the panel summary
Customer AttunedB2B trust can be defined as; “The willingness to be vulnerable to another party and the decision to engage in actions based upon an interpretation of their ability, credibility an… Read more
Customer Attuned Newszine October Issue – B2B Trust explained
Trust is such a heavy word. It carries huge responsibility.
We use it in so many situations and yet, we often test the boundaries, stretching it to see how much wriggle room we have, b… Read more
The Trust Factor – Speaker Spotlight
Register here… Read more
Risk to reward: Risk assessment for competitive advantage
SASWhen considering risk, the rhetoric is often around prevention. How could we have prevented the financial collapse of 2008? Or the widespread disruption caused by COVID-19? Nat… Read more
The Trust Factor – Making B2B Trust your business DNA – Register Today
Our latest topic to our series of events: Providing Leadership In the New Normal, brings to you a new discussion in October:
Wednesday 21st October 202010:30 – 11:30 BSTon Z… Read more
Adapting to New Normal Customer Behaviour Panel Discussion Summary
There is widespread agreement that the New Normal will look very different to the old normal, and to get through it’s going to take leaders who champion new insight-led ways… Read more
Unpacking the B2B Trust DNA™ Model
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
