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Why B2B companies need to become more attuned to their clients

Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
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CRM Steps for Success, Part 1 of 7

According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more
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The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?

In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more