CRM Steps for Success, Part 1 of 7
According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more
The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?
In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more
The Great Debate (3) – What B2B and B2C can learn from each other?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
The Great Debate (2) – Making B2B Partnerships work – Lord’s Cricket Ground
50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Mana… Read more
The Great Debate (1) – Strategy and Planning at the Churchill War Rooms
The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster.
Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more
