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Customer Attuned Director recognised as one of 20 leading CRM experts

Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter recently by GetApp (part of the Nubera global network).

An extract from their article reminds us that as more and more people have turned to social media to share their views and insights, there is a deluge of data out there, which makes it difficult to those who offer real and valuable insights. You may be reading a lot of articles and blogs, but how many of those interest and engage you while offering something new? And – more importantly – how many of those convince you to follow their author? They have compiled a list of 20 CRM experts who they believe are the top thought leaders to follow globally on CRM.


For the full list. please follow this link

Alan Thompson

Alan brings an exceptional blend of Customer Management expertise combined with in-depth knowledge of the insurance industry developed over more than 25 years of working in strategy, marketing, CM and technical development roles.

Whilst at RSA Insurance Group, Alan held both global and UK business roles. At a global level, he was instrumental in bringing a consistent approach to CM for the business - initially leading a worldwide roll-out of a CM capability framework supported by locally delivered CM training and implementation activities in Customer Value analysis, proposition development and customer journey mapping to businesses in Asia, Canada, Europe and the USA.
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