The recent scandal affecting the Volkswagen Group involving a “defeat device” in engine management software has once again raised the prominence of TRUST in corpo… Read more
00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2016-01-19 08:00:042022-06-23 10:32:12The Value of Trust
On the 2nd day of Christmas my top broker said to me “You really listened to me and improved your service”.
Is this something you might hear from your brokers? Would you know the curre… Read more
00Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2015-12-10 10:45:552022-09-08 10:02:4812 Days of Xmas #2: A broker said to me “You listened to me and improved your service”
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
That g… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-05-01 13:29:302022-09-08 09:51:09Satisfaction or ‘Statisfaction’?
Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 16:53:272022-06-23 10:33:48How do I know how much my business is trusted?
The Hidden Opportunity
Recent research into the relationships between brokers and insurance companies has revealed a significant opportunity to
increase the overall share… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-02-28 16:05:002022-06-23 13:05:57Would you like to increase your broker revenues by up to 37%?
Trust an oft-quoted word related to many elements of the B2B relationship. Significant bodies of research point to its importance, yet skirt around it. We think it’s a core pillar… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 14:48:182022-06-23 13:07:19The Trust Factor in B2B Client Relationship Management
Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 14:46:212022-06-23 13:07:19Why B2B companies need to become more attuned to their clients
In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more
00Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2014-09-23 21:52:072022-06-22 12:50:12The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
00Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2014-06-03 12:46:012022-06-23 13:08:33The Great Debate (3) – What B2B and B2C can learn from each other?