Tag Archive for: Customer Information Planning

The Great Debate (7) – Analytics & Insight

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more

Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more

The Great Debate (6) – Customer Centricity Masterclass

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more