Customer Relationship Strategy Archives - Page 2 of 7

Why treating customers fairly should be a top priority

February 3, 2021/in Customer Management /by Peter Lavers

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

Salesforce Gratitude Campaign

December 10, 2020/in Sales and Account Management /by Ellie Luk

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

Are there any good reasons for delaying a CX listening or improvement programme?

December 1, 2020/in Customer Management /by Peter Lavers

Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes. I often hear “l… Read more

Unpacking the B2B Trust DNA™ Model

July 1, 2020/in B2B Trust /by Dr Mark Hollyoake

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

Not making your targets? Don’t despair!

May 11, 2020/in Sales and Account Management /by Peter Lavers

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are… Read more

Consumer Loyalty 2030

January 13, 2020/in Customer Management /by Peter Lavers

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

Panviva’s Top CX Influencers

November 20, 2019/in News /by Ellie Luk

International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more

Trusted Relationships = Consistently Good Service

June 6, 2019/in Embedded Trust /by John O'Connor

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more

Our Biggest Customer is a Bully. Help!

May 28, 2019/in Customer Management /by John O'Connor

I was recently reminded of an interesting past edition of Management Today — it included an article about bullying. No, not online bullying or workplace bullying, but B2Bully… Read more

Why are Trust and Commitment so Important in B2B?

May 23, 2019/in Embedded Trust /by John O'Connor

“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more

Tag Archive for: Customer Relationship Strategy