‘More and Better for Less’
An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more
Tag Archive for: Customer Value Management
CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist
We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist.
IBM Amplify is the premier Marketing… Read more
New Infographic: Challenges facing the Auto Industry
The automotive sector is facing massive changes in the next 10 years.
How will this affect your customer management?
Download the infographic in pdf
… Read more
Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them
Obstacle 1: Numbers Focus
This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more
The Great Debate (7) – Analytics & Insight
Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more
Trust Ladder Part 2: Cost Release, Efficiency and Effectiveness
What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance?
Our second blog focu… Read more
The Golden Threads: Part 7 (of 12): Relationship & Value Building (Farming)
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 5 (of 12): Hunting New Business
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 2 (of 12): Brand & Proposition
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
How effective customer management can add value to your customers
How effective customer management can add value to your customers while improving your bottom line
By Mark Hollyoake and Professor Merlin Stone
Luvata supplies components and m… Read more
building a culture of customer centricity based on B2B Trust
Let‘s chat!
