Relationship Quality Archives

Exploring B2B Relationship Lifecycles

June 19, 2025/in Customer Management, News /by Paul Cranston

Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more

An ever expanding footprint

November 29, 2019/in News /by Alan Thompson

In addition to further strengthening our relationships with several existing clients in 2019, Customer Attuned have been delighted to work with a number of new clients over the p… Read more

Peter Lavers included in Top Customer Service Influencer List 2019

June 21, 2019/in News /by Peter Lavers

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

Our Biggest Customer is a Bully. Help!

May 28, 2019/in Customer Management /by John O'Connor

I was recently reminded of an interesting past edition of Management Today — it included an article about bullying. No, not online bullying or workplace bullying, but B2Bully… Read more

Why are Trust and Commitment so Important in B2B?

May 23, 2019/in Embedded Trust /by John O'Connor

“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more

Satisfaction or ‘Statisfaction’?

May 20, 2019/in Business Capabilities /by Peter Lavers

One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’. That got me th… Read more

Susan And Bill Have Relationship Problems – Episode 3

May 2, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy The last time we met Susan and Bill, they were discussing survival tactics. Thankfully, they have managed to get the company back on an even keel – excu… Read more

Susan And Bill Have Relationship Problems – Episode 2

April 26, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy Following on from last week’s post on Bill and Susan, we explore what happens next in their story. EPISODE 2: “Performing Zone” versus “Danger Zone” S… Read more

Susan And Bill Have Relationship Problems – Episode 1

April 18, 2019/in Sales and Account Management /by John O'Connor

The Susan & Bill Trilogy When our partner Deep-Insight launched its B2B NPS white paper, we created a storyline around two fictitious characters called Bill (a thoughtful bu… Read more

Customer Attuned Delivers Real Value for Trusted Partners Deep-Insight

March 5, 2019/in News /by Gary Lunt

February was a busy month for us as we were in the final delivery stage of two key projects with our partners at Deep-Insight. These projects demonstrate the real value in working wi… Read more

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