Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2018-03-19 10:40:062018-03-19 10:41:51Trust Talk – “Trust as an element of Customer Development”
Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2017-10-24 10:34:032018-01-05 08:19:14Listen to what it’s like studying for a Doctorate
The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
https://customerattuned.com/wp-content/uploads/2017/10/computersaysno.jpg505657Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2017-10-09 16:07:212017-10-13 09:01:01Business Development Managers (BDM) & the Underwriter relationship
Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more
https://customerattuned.com/wp-content/uploads/2016/05/logo.png00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2017-03-20 11:54:102017-03-20 11:54:10The DNA of Trust
Mark Hollyoake shares insights from his doctorate on trust within B2B
What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
https://customerattuned.com/wp-content/uploads/ca-old-uploads/2016/01/Screen-Shot-2016-01-18-at-18.14.56.png70386Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2017-03-07 14:19:172018-01-05 08:34:04Trust in Me ~ now three years in
Client relationships are a peculiar, they can take forever to develop and nurture, and can be terminated at short notice. Conversely, they can feel secure and comfortable, yet do… Read more
00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2016-07-08 10:15:372016-07-08 10:22:14Trust – Too much of a Good Thing?
Few people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research into trust tends to be… Read more
00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2016-05-26 12:00:522016-06-07 08:41:45Building Trust into your Customer Plans
Mark Hollyoake shares insights from his doctorate on trust within B2B
This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managemen… Read more
00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2016-05-12 16:50:172016-06-07 08:42:04Trust & Commitment: Chicken and Egg?
Mark Hollyoake shares insights from his doctorate on trust within B2B
When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
00Dr Mark Hollyoakehttps://customerattuned.com/wp-content/uploads/2016/05/logo.pngDr Mark Hollyoake2016-05-05 09:11:352016-06-07 08:43:27Define Trust – What’s in a name?
Mark Hollyoake shares insights from his doctorate on trust within B2B
Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more