Our client is a major branded frozen food manufacturer operating across several European markets.

After a period of acquisition and integration, a strategic review of the company’s brands, assets and markets was undertaken. A critical question raised was the significance of the foodservice market to pubs, restaurants, and government institutions. In addition, pockets of unique propositions and markets were of interest to see if they would support the long-term growth plans.

We were asked to provide a market viability assessment of the foodservice market across several key European markets. This involved accessing market data, building a strategic market modelling tool, assessing the market opportunities, and evaluating market entry or development strategies.

Following a review with the board of directors, a deep dive of a specific product category associated with a particular age group and health profiles. This involved both qualitative and quantitative research.

A full report plus executive summary was produced, with a presentation to the key stakeholders.

The outcome was the creation of a new business unit dedicated to this very specific but valuable opportunity.