News

Institute of Sales Professionals KAM Club Launch – Dr Mark Hollyoake joins the panel

August 17, 2022/in News /by Ellie Luk

Institute of Sales Professionals Launches the KAM Club The practices and processes for managing and growing customer portfolios is in constant flux, particularly with k… Read more

Peter Lavers Features in SAS Step Programme

July 7, 2022/in News /by Ellie Luk

SAS, the leader in analytics and artificial intelligence, is providing a free re-skilling and employment initiative to help repair the economy, empower the country’s w… Read more

David Brown joins Customer Attuned

March 24, 2022/in News /by Ellie Luk

We are pleased to welcome David Brown to the Customer Attuned team. David helps businesses generate profitable growth by developing strategies to attract new customers and buil… Read more

What a wonderful group of panellists we have enjoyed during the pandemic!

January 13, 2022/in News /by Alan Thompson

The last couple of years have seen very different working practices for many businesses and this has created numerous challenges for business leaders to contend with. Since the s… Read more

Building Trust in B2B Relationships – Customer Attuned Company Brochure

August 10, 2021/in News /by Ellie Luk

Building Trust in B2B Relationships We specialise in building trust in B2B relationships to drive mutual commercial value. We believe that Trust sits at the heart of a successfu… Read more

Digital Transformation in Healthcare – Live Discussion on July 26

July 8, 2021/in News /by Ellie Luk

Digital Transformation in Healthcare Can industry ever be trusted by the NHS to deliver digital transformation while truly addressing patient needs? Join us in the first… Read more

Truth Loyalty Webinar with Peter Lavers

July 7, 2021/in News /by Peter Lavers

Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. It was a wide-ranging discussion co… Read more

Onalytica Interview with Peter Lavers

June 15, 2021/in News /by Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

Awards Magazine recognises Peter Lavers as Top Influencer

June 6, 2021/in News /by Ellie Luk

We are delighted to announce that our founding director Peter Lavers has again been recognised as one of the World’s top 50 customer experience influencers, this time by T… Read more

Meet the speakers joining the panel discussion: Making Customer Centricity a Reality

May 25, 2021/in News /by Ellie Luk

Customer Centricity is a term that has been around for many years, but what does it really mean in a B2B environment? Join our panellists from very different sectors plus our own res… Read more

Truth Loyalty Webinar

May 18, 2021/in News /by Ellie Luk

Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST. You are invited to join Truth’s CEO Amanda Crom… Read more

SAS Global Forum

May 13, 2021/in News /by Peter Lavers

The SAS Global Forum is an event that brings together the most curious minds in analytics and data science. It is a must for anybody interested in being more insight-led as a busines… Read more

New Event: Making Customer Centricity a Reality

May 4, 2021/in News /by Ellie Luk

New Event: Making Customer Centricity a Reality Wednesday 16th June 2021 09:30 – 11am BST We are pleased to announce our next event in June: Our subject for discussion will b… Read more

Peter Lavers Voted Top CX Influencer by Onalytica

April 27, 2021/in News /by Ellie Luk

We’re happy to report that our founding director Peter Lavers has been voted by Onalytica, Who’s Who in CRM report. You can read the full Who’s Who in CRM report by clic… Read more

Featured in CX Magazine: Building B2B Trust for Customer Centricity

April 20, 2021/in News /by Ellie Luk

Featured Article In CX Magazine by Peter Lavers, Co-Founder and CX Influencer April 2021 Building B2B trust can enable businesses sustainable growth, customer-centricity, an… Read more

Developing People in a Digital World – Newszine February Issue

February 9, 2021/in News /by Ellie Luk

Welcome to the February issue of our Newszine; Developing People in a Digital World, which coincides with our online panel discussion in our series: Providing Leadership in the N… Read more

Peter Lavers Voted as top CX Professional

February 2, 2021/in News /by Ellie Luk

We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more

Customer Attuned welcomes Paul Cranston to the team

December 17, 2020/in News /by Ellie Luk

We are pleased to welcome Paul Cranston to the Customer Attuned team. Paul helps organisations better understand their customers so that their marketing and customer managemen… Read more

Customer Attuned

Season’s Greetings from Customer Attuned

December 15, 2020/in News /by Ellie Luk

Sending Season’s Greetings from all of us at Customer Attuned to you ! What a year it has been for all of us! Wishing each and every one of you a peaceful time during the festive s… Read more

Customer Attuned Newszine October Issue – B2B Trust explained

October 8, 2020/in News /by Ellie Luk

Trust is such a heavy word. It carries huge responsibility. We use it in so many situations and yet, we often test the boundaries, stretching it to see how much wriggle room we have, b… Read more

Online Panel Discussion: Adapting to New Normal Customer Behaviour

June 4, 2020/in News /by Ellie Luk

Adapting to New Normal Customer Behaviour Online Panel Discussion Book Now There is universal agreement that for the vast majority of companies the New Normal will look very diff… Read more

A new year, and a new associate – building our capabilities and our credentials

February 25, 2020/in News /by Gary Lunt

We are pleased to announce the appointment of Steve Alderman as a senior associate to the team at Customer Attuned to build our credentials in procurement across a variety of impor… Read more

How Customer Behaviour is Changing – Disruption at Every Turn

February 18, 2020/in News /by Peter Lavers

Director of Customer Attuned, Peter Lavers, blog has been featured in Just Marketing, February edition. “Reading the SAS / Futurum “Experience 2030” report made me think… Read more

Earned, not Given: The Secret to Customer Loyalty in a Digital Age

February 13, 2020/in News /by Peter Lavers

Customer Attuned director Peter Lavers has had an article on consumer loyalty published in the latest issue of Customer Experience Magazine. The SAS/Futurum Experience 2030 re… Read more

Speaker Spotlight Laura Jordan

February 6, 2020/in News /by Ellie Luk

** COVID 19 Update: Event postponed until Thursday 4th June 2020** Speaker Profile: Laura Jordan, COO, Insurance Pricing, AXA XL … Read more

Keynote Speaker Spotlight Dr Jim McGowan

January 31, 2020/in News /by Ellie Luk

**COVID 19 Update: Event postponed until Thursday 4th June 2020** Keynote Speaker Profile: Dr Jim McGowan, Managing Director, Wall Street English International.… Read more

Fonolo: Top 20 Customer Service blogs to read in 2020

January 15, 2020/in News /by Ellie Luk

Congratulations to one of our founding directors Peter Lavers, who has been named as a top blogger in the realm of Customer Service. The list has been created by Fonolo, who provid… Read more

An ever expanding footprint

November 29, 2019/in News /by Alan Thompson

In addition to further strengthening our relationships with several existing clients in 2019, Customer Attuned have been delighted to work with a number of new clients over the p… Read more

Panviva’s Top CX Influencers

November 20, 2019/in News /by Ellie Luk

International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more

Breakfast Briefing: Providing leadership in times of uncertainty; Birmingham, October 2019

November 13, 2019/in News /by Gary Lunt

We recently held a breakfast briefing in Birmingham on the extremely topical subject of providing leadership in times of uncertainty and despite the usual problems with early mo… Read more

Exceeders’ List of top 10 Customer Experience Influencers

October 23, 2019/in News /by Alan Thompson

Customer Attuned co-founder Peter Lavers has again been named as a top influencer in the realm of Customer Experience (CX). The list has been created by Exceeders – an IT community… Read more

Providing Leadership Through Change & Uncertainty – 17th October, Birmingham

September 4, 2019/in News /by Alan Thompson

Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more

Peter Lavers included in Top Customer Service Influencer List 2019

June 21, 2019/in News /by Peter Lavers

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

Customer Attuned Tackle the Healthcare Industry in Partnership with Spirit Access

May 9, 2019/in News /by Gary Lunt

Customer Attuned are pleased to announce that a partnership has been formed with Spirit Access, part of Spirit Health Group, to develop best practice for Key Account Management i… Read more

Providing Leadership Through Change & Uncertainty Event

March 28, 2019/in News /by Peter Lavers

We were delighted to host an audience of senior leaders from across a range of industries at our Providing Leadership Through Change & Uncertainty event in Edinburgh this mor… Read more

Talking Trust for IBM’s Latest thinkLeaders Podcast

March 7, 2019/in News /by Peter Lavers

As part of my role as an IBM Futurist, I was asked to feature as a guest for the thinkLeaders Podcast, recorded from the IBM Think 2019 Conference in San Francisco. In the podcast enti… Read more

Customer Attuned Delivers Real Value for Trusted Partners Deep-Insight

March 5, 2019/in News /by Gary Lunt

February was a busy month for us as we were in the final delivery stage of two key projects with our partners at Deep-Insight. These projects demonstrate the real value in working wi… Read more

Thoughts from Dimension Data’s CX Benchmarking Report Roundtable

February 19, 2019/in News /by Peter Lavers

This January, top industry leaders joined together to discuss Dimension Data’s recent 2019 Customer Experience Benchmarking Report. As a recognised CX influencer, I wa… Read more

Providing Leadership Through Change & Uncertainty – 28th March, Edinburgh

February 1, 2019/in News /by Alan Thompson

Join the Customer Attuned team for our Providing Leadership Through Change & Uncertainty event, featuring real case studies, success stories and ideas from top industry le… Read more

It must be Christmas – receive a free copy of Managing Distributors as Partners

December 20, 2018/in News /by Dr Mark Hollyoake

Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business. In our… Read more

Peter Lavers named as a Top Customer Service Influencer

September 6, 2018/in News /by Dr Mark Hollyoake

Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more

Dimension Data revolutionises the Tour de France viewing experience

July 18, 2018/in News /by Peter Lavers

I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more

Peter Lavers recognised as top CX influencer

May 31, 2018/in News /by Peter Lavers

Our founding director and Head of Relationship Quality Peter Lavers has again been recognised as one of the world’s top influencers in Customer Experience (CX). Peter wil… Read more

Dimension Data 2018 Global Customer Experience Benchmark Survey

May 24, 2018/in News /by Peter Lavers

Customer Attuned Director and Head of Relationship Quality, Peter Lavers, has been commissioned by Dimension Data to contribute to its 2018 Global Customer Experience Benchma… Read more

We are delighted to welcome Andy Field as a new Non-Exec Director

May 10, 2018/in News /by Alan Thompson

Customer Attuned are excited to announce the appointment of Andy Field as a Non-Executive Director (NED). Andy is a highly experienced executive and non-executive. His busines… Read more

Deep-Insight CRQ

February 27, 2018/in News /by Peter Lavers

In January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more

Think 2018

February 27, 2018/in News /by Ellie Luk

We’re delighted to announce that Customer Attuned director Peter Lavers will be participating at IBM Watson’s showcase Think 2018 conference in Las Vegas in March… Read more

Watson Commerce B2B Tweetchat – 13 February, 6pm UK time

February 8, 2018/in News /by Peter Lavers

Customer Attuned director Peter Lavers will be co-hosting an IBM Watson Commerce B2B tweetchat with Melissa Gonzalez (award winning retail strategist) on Tuesday 13 February a… Read more

Top 9 Customer Experience Influencers

February 6, 2018/in News /by Ellie Luk

We’re delighted to report that one of our founding directors Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Custom… Read more

NS&I and Atos Featured in NelsonHall Article

January 25, 2018/in News /by Peter Lavers

Customer Attuned clients NS&I and Atos have been featured in a great article from NelsonHall on transforming the digital customer experience. You can read the full article a… Read more

Peter Lavers featured in Dimension Data blog on Location-based Services

December 7, 2017/in News /by Peter Lavers

Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exact… Read more

Listen to what it’s like studying for a Doctorate

October 24, 2017/in News /by Dr Mark Hollyoake

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more

Customer Attuned Director Guest Speaker at The University of Southampton

October 23, 2017/in News /by Dr Mark Hollyoake

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more

SAS Analytics Experience, Amsterdam

September 19, 2017/in News /by Peter Lavers

Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in data an… Read more

Customer Attuned Director recognised as one of 20 leading CRM experts

June 15, 2017/in News /by Alan Thompson

Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more

Customer Attuned Director named as a Customer Experience Influencer to follow

June 8, 2017/in News /by Alan Thompson

We are delighted to announce that Customer Attuned Director, Peter Lavers, has been recognised by Capterra Inc. as one of nine Customer Experience Influencers to follow. Peter… Read more

Customer Attuned Director to Speak at British Academy of Management Conference

June 1, 2017/in News /by Dr Mark Hollyoake

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more

Peter Lavers Interviewed in “Next Level” Podcast

April 27, 2017/in News /by Peter Lavers

Customer Attuned Director Peter Lavers has been interviewed in this series of podcasts, which covers the subject of how to “Accelerate Your Marketing, Branding and Care… Read more

Pilot of GDPR Readiness a success

April 18, 2017/in News /by Alan Thompson

A significant day for the Customer Attuned GDPR team- Gary Lunt, Geoff Downer and Matt Anslow. We have completed our first pilot of the GDPR Readiness Assessment service and both o… Read more

Launch of our GDPR Readiness Assessment service

April 13, 2017/in News /by Alan Thompson

We are really pleased to be working with two experts in their related fields to support the launch of our GDPR Readiness Assessment service. Matt Anslow is a GDPR Practitioner, and… Read more

An update from our Midlands office

April 12, 2017/in News /by Alan Thompson

Customer Attuned have recently been featured in a case study at one of our newer premises at the Market Harborough Innovation Centre. The HIC provides great facilities for us to us… Read more

CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

March 20, 2017/in News /by Dr Mark Hollyoake

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketing… Read more

Customer Attuned spotlights Employee Relationship Quality (ERQ)

March 7, 2017/in News /by Alan Thompson

Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more

Trust in Me ~ now three years in

March 7, 2017/in News /by Dr Mark Hollyoake

Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more

Customer Attuned Director speaks at Napier University

March 7, 2017/in News /by Dr Mark Hollyoake

A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark… Read more

Peter Lavers makes the Top 20 Customer Experience Influencers to follow in 2017

December 20, 2016/in News /by Ellie Luk

CustomerGauge has listed Peter Lavers on the The Top Customer Experience Influencers to to follow in 2017! View the list on CustomerGauge.com … Read more

Customer Attuned Ltd welcomes Mr Gary Lunt as new Board Director.

September 15, 2016/in News /by Ellie Luk

London – Customer Attuned Ltd has appointed Mr Gary Lunt to assist with the commercial development of the business. With Gary’s significant commercial experience with large com… Read more

Mindtouch lists Peter Lavers as Customer Success Influencer

May 3, 2016/in News /by Ellie Luk

Peter Lavers has been selected by Mindtouch as one of The Top 100 Customer Success Consultants to engage with… for the 2nd year running! This is the 2nd year Mindtouch has exe… Read more

Top CRM & Marketing Experts to Stalk on Twitter

April 22, 2016/in News /by Ellie Luk

We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has been voted as CRM & Marketing Expert to stalk on BellyCard’s Top… Read more

Mark Hollyoake will be a guest speaker at eBECS Master Class on Strategic CRM for Business – 30 March, Swindon

March 2, 2016/in News /by Ellie Luk

Customers are changing, and so is CRM. CRM is no longer the sole preserve of Sales and Marketing; it’s a strategic issue that’s central to the future success and profitability of yo… Read more

Webinar on March 10: Using a Systemic Process to Unlock Value for Your Customers

February 17, 2016/in News /by Ellie Luk

“Customer power is shifting, and the trajectory is dynamic. Buoyed by enhanced consumer choice and a proliferated omni-channel environment, the growing challenge call… Read more

B2B Thought Leadership Shared at Loughborough and Edinburgh Napier Universities

February 1, 2016/in News /by Ellie Luk

Customer Attuned continues to develop and share thought leadership on B2B Customer Management. Last week, Mark Hollyaoke was a guest speaker at the Loughborough and Edinburgh N… Read more

Peter Lavers listed on Vcare’s Top 50 Customer Care Influencers list

January 26, 2016/in News /by Ellie Luk

We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has again been recognised as a leading influencer in the field of Customer care a… Read more

In the news…International Journal of Sales Transformation features the B2B “Golden Threads” Strategic Priorities

January 22, 2016/in News /by Ellie Luk

Read how B2B industries scored their strategic priorities for 2018 (which means starting critical changes now!) in the results from the Golden Threads Research, as featured in t… Read more

In the news… What Strategic Priorities B2B Companies want to reach by 2018

December 1, 2015/in News /by Ellie Luk

Featured in the December 2015 issue of Customer Experience Magazine… Peter Lavers discusses the Strategic Priorities B2B Companies want to reach by 2018. Click on the ima… Read more

Strategic Priorities of B2B Customer Management – Results Issued

October 29, 2015/in News /by Ellie Luk

Can businesses have both acquisition and retention dominant in their corporate DNA? Customer Attuned and its partners carried out an international research study over the summ… Read more

Strategic Priorities of B2B Customer Management Research Report

October 19, 2015/in News /by Peter Lavers

Can businesses have both acquisition and retention dominant in their corporate DNA? Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more

Prof Merlin Stone wins Lifetime Achievement award!

June 29, 2015/in News /by Ellie Luk

Congratulations Merlin on winning The Professor Derek Holder Lifetime Achievement award! To read Merlin’s interview, click on the article and turn to page 6. And to see th… Read more

Take the Golden Threads Survey!

June 17, 2015/in News /by Ellie Luk

Customer Attuned are delighted to announce a global research exercise that will examine the strategic priorities of B2B companies across industries and geographies. Everyone… Read more

Peter Lavers voted SAPs Top 60 Influencer

January 8, 2015/in News /by Ellie Luk

When it comes to customer experience, there are some thought leaders who are making big strides and providing thought-provoking insights and ideas. To help you get an edge and lea… Read more

Insurance Expert Alan Thompson Joins Customer Attuned as Director

January 2, 2015/in News /by Ellie Luk

Alan brings an exceptional blend of Customer Management (CM) expertise combined with in-depth knowledge of the insurance industry developed over more than 25 years of working i… Read more

Top Microsoft Partner eBECS gets Customer Attuned

November 20, 2014/in News /by Ellie Luk

Award winning Microsoft Dynamics reseller, eBECS, knows that to stay on top of its game it makes sound commercial sense to run a health-check on its customer management capabilit… Read more

Customer Attuned Appoints Professor Merlin Stone as a new Director

May 7, 2014/in News /by Ellie Luk

Customer Attuned Limited announced today that Professor Merlin Stone will be joining their board adding more weight to their research division. Professor Stone comes with a wea… Read more

The Great Debate – Event 2 – Making B2B Partnerships Work at Lord’s Cricket Ground

February 11, 2014/in News /by Ellie Luk

In the second Great Debate, held at Lord’s Cricket Ground in February, we considered how to make our B2B partner relationships work better and how using that knowledge and insight… Read more

The Great Debate – First in the series of debates starts with Strategy & Planning at Churchill War Rooms

November 13, 2013/in News /by Ellie Luk

The first B2B Customer Management Great Debate launched on Wednesday 13th November 2013, at the Churchill War Rooms in Westminster with keynote speakers Mark Williams of Pegler… Read more

The Great Debate (1) – Strategy and Planning at the Churchill War Rooms

November 13, 2013/in News /by Ellie Luk

The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster. Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more