Summer 2025 newsletter
Our team has been gathering insight into organisational challenges through our hosted senior leaders dinners, through listening during our consulting and through academic re… Read more
Exploring B2B Relationship Lifecycles
Exploring B2B Relationship Lifecycles with Senior Leaders
Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more
Entrepreneurialism in B2B sales
Fostering Entrepreneurialism in B2B Sales and Account Management
How can large B2B organisations foster greater entrepreneurialism within their sales and account managemen… Read more
Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships
3 Ways to Improve B2B Relationships
Here at Customer Attuned, we wholeheartedly believe that Trust underpins every good B2B Relationship, and as with any relationship, m… Read more
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Are you building a team of talented and engaged account managers, who work w… Read more
Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February.
A numbe… Read more
Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
Season’s Greetings from Customer Attuned
We wish all our customers, associates, followers and friends a very Merry Christmas, and a Happy and Successful New Year.
If you are looking for some valuable content to help inspi… Read more
Building a High Performing Account Management Team
Another successful development programme for a key client
Over the past several months, a number of the Customer Attuned team, David Brown, Dr Mark Hollyoake and Alan Thompson ha… Read more
Alan Thompson Joins Ecclesiastical Podcast to talk about Broker Differentiation
Customer Attuned Director, Alan Thompson, was recently invited to take part in a podcast with Chris Withers, Broker Distribution Director at Ecclesiastical Insurance to discu… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
Dr Mark Hollyoake is featured as a leading authority on B2B Trust in Trust Across America
Dr Mark Hollyoake Features in US Think Tank: Trust Across America
It is our pleasure to announce that Dr Mark Hollyoake has been selected by Trust Across America, as a leading autho… Read more
Peter Lavers’ article on thrifting gets featured in CX Magazine
Many people believe that ‘thrifting’ only refers to second-hand shopping, charity shops, flea markets/rummage sales, and buying all things “vintage” or upcycle… Read more
Customer Attuned Director Peter Lavers contributes to major new SAS report on retail spending
Customer Attuned’s founding director Peter Lavers has contributed a section to SAS UK & Ireland’s brand new retail shopping report:
Christmas yet to come: How retail analyt… Read more
The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust
The Only One Business Show Podcast – Peter Lavers talks about Managing B2B Trust
James Nathan, is one of the world’s top 30 global gurus in customer service an… Read more
Institute of Sales Professionals Webinar – Dr Mark Hollyoake Talks about Trust
Trust: the growth engine of B2B customer relationships
Dr Mark Hollyoake Joins the panel at the Institute of Sales Professionals
Trust seems to be the buzzword of the moment in Bus… Read more
Institute of Sales Professionals KAM Club Launch – Dr Mark Hollyoake joins the panel
Institute of Sales Professionals Launches the KAM Club
The practices and processes for managing and growing customer portfolios is in constant flux, particularly with k… Read more
Peter Lavers Features in SAS Step Programme
SAS, the leader in analytics and artificial intelligence, is providing a free re-skilling and employment initiative to help repair the economy, empower the country’s w… Read more
David Brown joins Customer Attuned
We are pleased to welcome David Brown to the Customer Attuned team.
David helps businesses generate profitable growth by developing strategies to attract new customers and buil… Read more
What a wonderful group of panellists we have enjoyed during the pandemic!
The last couple of years have seen very different working practices for many businesses and this has created numerous challenges for business leaders to contend with. Since the s… Read more
Building Trust in B2B Relationships – Customer Attuned Company Brochure
Building Trust in B2B Relationships
We specialise in building trust in B2B relationships to drive mutual commercial value.
We believe that Trust sits at the heart of a successfu… Read more
Digital Transformation in Healthcare – Live Discussion on July 26
Digital Transformation in Healthcare
Can industry ever be trusted by the NHS to deliver digital transformation while truly addressing patient needs?
Join us in the first… Read more
Truth Loyalty Webinar with Peter Lavers
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion co… Read more
Onalytica Interview with Peter Lavers
I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace.
In the interview I’m asked about how I became rec… Read more
Awards Magazine recognises Peter Lavers as Top Influencer
We are delighted to announce that our founding director Peter Lavers has again been recognised as one of the World’s top 50 customer experience influencers, this time by T… Read more
Meet the speakers joining the panel discussion: Making Customer Centricity a Reality
Customer Centricity is a term that has been around for many years, but what does it really mean in a B2B environment?
Join our panellists from very different sectors plus our own res… Read more
Truth Loyalty Webinar
Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST.
You are invited to join Truth’s CEO Amanda Crom… Read more
SAS Global Forum
The SAS Global Forum is an event that brings together the most curious minds in analytics and data science.
It is a must for anybody interested in being more insight-led as a busines… Read more
New Event: Making Customer Centricity a Reality
New Event: Making Customer Centricity a Reality
Wednesday 16th June 2021
09:30 – 11am BST
We are pleased to announce our next event in June:
Our subject for discussion will b… Read more
Peter Lavers Voted Top CX Influencer by Onalytica
We’re happy to report that our founding director Peter Lavers has been voted by Onalytica, Who’s Who in CRM report.
You can read the full Who’s Who in CRM report by clic… Read more
Featured in CX Magazine: Building B2B Trust for Customer Centricity
Featured Article In CX Magazine
by Peter Lavers, Co-Founder and CX Influencer
April 2021
Building B2B trust can enable businesses sustainable growth, customer-centricity, an… Read more
Developing People in a Digital World – Newszine February Issue
Welcome to the February issue of our Newszine; Developing People in a Digital World, which coincides with our online panel discussion in our series: Providing Leadership in the N… Read more
Peter Lavers Voted as top CX Professional
We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more
Customer Attuned welcomes Paul Cranston to the team
We are pleased to welcome Paul Cranston to the Customer Attuned team.
Paul helps organisations better understand their customers so that their marketing and customer managemen… Read more
Customer AttunedSeason’s Greetings from Customer Attuned
Sending Season’s Greetings from all of us at Customer Attuned to you !
What a year it has been for all of us!
Wishing each and every one of you a peaceful time during the festive s… Read more
Customer Attuned Newszine October Issue – B2B Trust explained
Trust is such a heavy word. It carries huge responsibility.
We use it in so many situations and yet, we often test the boundaries, stretching it to see how much wriggle room we have, b… Read more
Online Panel Discussion: Adapting to New Normal Customer Behaviour
Adapting to New Normal Customer Behaviour
Online Panel Discussion
Book Now
There is universal agreement that for the vast majority of companies the New Normal will look very diff… Read more
A new year, and a new associate – building our capabilities and our credentials
We are pleased to announce the appointment of Steve Alderman as a senior associate to the team at Customer Attuned to build our credentials in procurement across a variety of impor… Read more
How Customer Behaviour is Changing – Disruption at Every Turn
Director of Customer Attuned, Peter Lavers, blog has been featured in Just Marketing, February edition.
“Reading the SAS / Futurum “Experience 2030” report made me think… Read more
Earned, not Given: The Secret to Customer Loyalty in a Digital Age
Customer Attuned director Peter Lavers has had an article on consumer loyalty published in the latest issue of Customer Experience Magazine.
The SAS/Futurum Experience 2030 re… Read more
Speaker Spotlight Laura Jordan
** COVID 19 Update: Event postponed until Thursday 4th June 2020**
Speaker Profile:
Laura Jordan, COO, Insurance Pricing, AXA XL
… Read more
Keynote Speaker Spotlight Dr Jim McGowan
**COVID 19 Update: Event postponed until Thursday 4th June 2020**
Keynote Speaker Profile: Dr Jim McGowan, Managing Director, Wall Street English International.… Read more
Fonolo: Top 20 Customer Service blogs to read in 2020
Congratulations to one of our founding directors Peter Lavers, who has been named as a top blogger in the realm of Customer Service.
The list has been created by Fonolo, who provid… Read more
An ever expanding footprint
In addition to further strengthening our relationships with several existing clients in 2019, Customer Attuned have been delighted to work with a number of new clients over the p… Read more
Panviva’s Top CX Influencers
International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more
Breakfast Briefing: Providing leadership in times of uncertainty; Birmingham, October 2019
We recently held a breakfast briefing in Birmingham on the extremely topical subject of providing leadership in times of uncertainty and despite the usual problems with early mo… Read more
Exceeders’ List of top 10 Customer Experience Influencers
Customer Attuned co-founder Peter Lavers has again been named as a top influencer in the realm of Customer Experience (CX).
The list has been created by Exceeders – an IT community… Read more
Providing Leadership Through Change & Uncertainty – 17th October, Birmingham
Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more
Peter Lavers included in Top Customer Service Influencer List 2019
Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers.
He has been featured on Fit Small Business’s Top Customer Serv… Read more
Customer Attuned Tackle the Healthcare Industry in Partnership with Spirit Access
Customer Attuned are pleased to announce that a partnership has been formed with Spirit Access, part of Spirit Health Group, to develop best practice for Key Account Management i… Read more
Providing Leadership Through Change & Uncertainty Event
We were delighted to host an audience of senior leaders from across a range of industries at our Providing Leadership Through Change & Uncertainty event in Edinburgh this mor… Read more
Talking Trust for IBM’s Latest thinkLeaders Podcast
As part of my role as an IBM Futurist, I was asked to feature as a guest for the thinkLeaders Podcast, recorded from the IBM Think 2019 Conference in San Francisco. In the podcast enti… Read more
Customer Attuned Delivers Real Value for Trusted Partners Deep-Insight
February was a busy month for us as we were in the final delivery stage of two key projects with our partners at Deep-Insight. These projects demonstrate the real value in working wi… Read more
Thoughts from Dimension Data’s CX Benchmarking Report Roundtable
This January, top industry leaders joined together to discuss Dimension Data’s recent 2019 Customer Experience Benchmarking Report. As a recognised CX influencer, I wa… Read more
Providing Leadership Through Change & Uncertainty – 28th March, Edinburgh
Join the Customer Attuned team for our Providing Leadership Through Change & Uncertainty event, featuring real case studies, success stories and ideas from top industry le… Read more
It must be Christmas – receive a free copy of Managing Distributors as Partners
Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business.
In our… Read more
Peter Lavers named as a Top Customer Service Influencer
Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers.
He has been featured on Fit Small Business’s Top Customer Serv… Read more
Dimension Data revolutionises the Tour de France viewing experience
I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more
Peter Lavers recognised as top CX influencer
Our founding director and Head of Relationship Quality Peter Lavers has again been recognised as one of the world’s top influencers in Customer Experience (CX).
Peter wil… Read more
Dimension Data 2018 Global Customer Experience Benchmark Survey
Customer Attuned Director and Head of Relationship Quality, Peter Lavers, has been commissioned by Dimension Data to contribute to its 2018 Global Customer Experience Benchma… Read more
We are delighted to welcome Andy Field as a new Non-Exec Director
Customer Attuned are excited to announce the appointment of Andy Field as a Non-Executive Director (NED). Andy is a highly experienced executive and non-executive. His busines… Read more
Deep-Insight CRQ
In January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more
Think 2018
We’re delighted to announce that Customer Attuned director Peter Lavers will be participating at IBM Watson’s showcase Think 2018 conference in Las Vegas in March… Read more
Watson Commerce B2B Tweetchat – 13 February, 6pm UK time
Customer Attuned director Peter Lavers will be co-hosting an IBM Watson Commerce B2B tweetchat with Melissa Gonzalez (award winning retail strategist) on Tuesday 13 February a… Read more
Top 9 Customer Experience Influencers
We’re delighted to report that one of our founding directors Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Custom… Read more
NS&I and Atos Featured in NelsonHall Article
Customer Attuned clients NS&I and Atos have been featured in a great article from NelsonHall on transforming the digital customer experience.
You can read the full article a… Read more
Peter Lavers featured in Dimension Data blog on Location-based Services
Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exact… Read more
Listen to what it’s like studying for a Doctorate
Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more
Customer Attuned Director Guest Speaker at The University of Southampton
Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today.
Over the course of two hours Mark led an interactive session that ex… Read more
SAS Analytics Experience, Amsterdam
Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in data an… Read more
Customer Attuned Director recognised as one of 20 leading CRM experts
Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more
Customer Attuned Director named as a Customer Experience Influencer to follow
We are delighted to announce that Customer Attuned Director, Peter Lavers, has been recognised by Capterra Inc. as one of nine Customer Experience Influencers to follow. Peter… Read more
Customer Attuned Director to Speak at British Academy of Management Conference
Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference
The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
Peter Lavers Interviewed in “Next Level” Podcast
Customer Attuned Director Peter Lavers has been interviewed in this series of podcasts, which covers the subject of how to “Accelerate Your Marketing, Branding and Care… Read more
Pilot of GDPR Readiness a success
A significant day for the Customer Attuned GDPR team- Gary Lunt, Geoff Downer and Matt Anslow. We have completed our first pilot of the GDPR Readiness Assessment service and both o… Read more
Launch of our GDPR Readiness Assessment service
We are really pleased to be working with two experts in their related fields to support the launch of our GDPR Readiness Assessment service. Matt Anslow is a GDPR Practitioner, and… Read more
An update from our Midlands office
Customer Attuned have recently been featured in a case study at one of our newer premises at the Market Harborough Innovation Centre. The HIC provides great facilities for us to us… Read more
CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist
We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist.
IBM Amplify is the premier Marketing… Read more
Customer Attuned spotlights Employee Relationship Quality (ERQ)
Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
Trust in Me ~ now three years in
Mark Hollyoake shares insights from his doctorate on trust within B2B
What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
Customer Attuned Director speaks at Napier University
A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark… Read more
Peter Lavers makes the Top 20 Customer Experience Influencers to follow in 2017
CustomerGauge has listed Peter Lavers on the The Top Customer Experience Influencers to to follow in 2017!
View the list on CustomerGauge.com … Read more
Customer Attuned Ltd welcomes Mr Gary Lunt as new Board Director.
London – Customer Attuned Ltd has appointed Mr Gary Lunt to assist with the commercial development of the business. With Gary’s significant commercial experience with large com… Read more
Mindtouch lists Peter Lavers as Customer Success Influencer
Peter Lavers has been selected by Mindtouch as one of The Top 100 Customer Success Consultants to engage with… for the 2nd year running!
This is the 2nd year Mindtouch has exe… Read more
Top CRM & Marketing Experts to Stalk on Twitter
We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has been voted as CRM & Marketing Expert to stalk on BellyCard’s Top… Read more
Mark Hollyoake will be a guest speaker at eBECS Master Class on Strategic CRM for Business – 30 March, Swindon
Customers are changing, and so is CRM. CRM is no longer the sole preserve of Sales and Marketing; it’s a strategic issue that’s central to the future success and profitability of yo… Read more
Webinar on March 10: Using a Systemic Process to Unlock Value for Your Customers
“Customer power is shifting, and the trajectory is dynamic. Buoyed by enhanced consumer choice and a proliferated omni-channel environment, the growing challenge call… Read more
B2B Thought Leadership Shared at Loughborough and Edinburgh Napier Universities
Customer Attuned continues to develop and share thought leadership on B2B Customer Management. Last week, Mark Hollyaoke was a guest speaker at the Loughborough and Edinburgh N… Read more
Peter Lavers listed on Vcare’s Top 50 Customer Care Influencers list
We’re delighted to announce that Customer Attuned’s Head of Relationship Quality, Peter Lavers, has again been recognised as a leading influencer in the field of Customer care a… Read more
In the news…International Journal of Sales Transformation features the B2B “Golden Threads” Strategic Priorities
Read how B2B industries scored their strategic priorities for 2018 (which means starting critical changes now!) in the results from the Golden Threads Research, as featured in t… Read more
In the news… What Strategic Priorities B2B Companies want to reach by 2018
Featured in the December 2015 issue of Customer Experience Magazine… Peter Lavers discusses the Strategic Priorities B2B Companies want to reach by 2018.
Click on the ima… Read more
Strategic Priorities of B2B Customer Management – Results Issued
Can businesses have both acquisition and retention dominant in their corporate DNA?
Customer Attuned and its partners carried out an international research study over the summ… Read more
Strategic Priorities of B2B Customer Management Research Report
Can businesses have both acquisition and retention dominant in their corporate DNA?
Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more
Prof Merlin Stone wins Lifetime Achievement award!
Congratulations Merlin on winning The Professor Derek Holder Lifetime Achievement award!
To read Merlin’s interview, click on the article and turn to page 6. And to see th… Read more
Take the Golden Threads Survey!
Customer Attuned are delighted to announce a global research exercise that will examine the strategic priorities of B2B companies across industries and geographies. Everyone… Read more
Peter Lavers voted SAPs Top 60 Influencer
When it comes to customer experience, there are some thought leaders who are making big strides and providing thought-provoking insights and ideas. To help you get an edge and lea… Read more
Insurance Expert Alan Thompson Joins Customer Attuned as Director
Alan brings an exceptional blend of Customer Management (CM) expertise combined with in-depth knowledge of the insurance industry developed over more than 25 years of working i… Read more
Top Microsoft Partner eBECS gets Customer Attuned
Award winning Microsoft Dynamics reseller, eBECS, knows that to stay on top of its game it makes sound commercial sense to run a health-check on its customer management capabilit… Read more
Customer Attuned Appoints Professor Merlin Stone as a new Director
Customer Attuned Limited announced today that Professor Merlin Stone will be joining their board adding more weight to their research division. Professor Stone comes with a wea… Read more
The Great Debate – Event 2 – Making B2B Partnerships Work at Lord’s Cricket Ground
In the second Great Debate, held at Lord’s Cricket Ground in February, we considered how to make our B2B partner relationships work better and how using that knowledge and insight… Read more
The Great Debate – First in the series of debates starts with Strategy & Planning at Churchill War Rooms
The first B2B Customer Management Great Debate launched on Wednesday 13th November 2013, at the Churchill War Rooms in Westminster with keynote speakers Mark Williams of Pegler… Read more
The Great Debate (1) – Strategy and Planning at the Churchill War Rooms
The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster.
Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more
building a culture of customer centricity based on B2B Trust
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