Publications

Emerging from the Pandemic – Journal of Sales Transformation

Dr Mark Hollyoake gives an overview to 'Selling in a Pandemic' in the latest issue of the International Journal of Sales Transformation. To read the full issue - click here Dr Mark Hollyoake’s overview The last 18 months have created…

B2B Trust, Blog, Customer Experience Improvement, Customer Relationship Strategy, Event Speakers, Financial Services, Leadership, Marketing, News, People Capabilities, Publications

The Impact of Hybrid Working on How we Manage and Build Customer Relationships – Nov 2021 Newszine

Welcome to the November issue of newszine: The Impact of Hybrid Working on How we Manage and Build Customer Relationships Hybrid working is something that a lot of people have always wished for, the ability to juggle a work-life balance whilst…

The International Journal of Sales Transformation

B2B Trust, Building Trust into your Customer Plans, Champion-led Change, Customer Centricity, Interdependence, Joint Business Planning, Key Account Management, Leadership, News, Publications, Sales Capability Development, Sales Development, Trust, Trust Talks

The Trust Dividend – by Dr Mark Hollyoake – Press Feature

The Trust Dividend by Dr Mark Holloyake, featured in The International Journal of Sales Transformation. October 2021 To read the full article, click here The strategic implications of trust building in B2B client relationships and the way…

Blog, Business Capabilities, CRM, Customer Attuned Assessment, Customer Centricity, Customer Management, Leadership, Publications

Making Customer Centricity a Reality – Panel Summary

Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the way in which our businesses are run? Alan Thompson We…

June Newszine- Making Customer Centricity a Reality Cover

Publications

Making Customer Centricity a Reality – June 2021 Newszine

Welcome to the latest issue of the Customer Attuned Newszine: Making Customer Centricity a Reality Do you customers really benefit from your customer strategy? Customer Centricity is a subject at the top of many companies’ agendas, especially…

Publications

Developing People in a Digital World – Panel Discussion Summary

“There is no doubt that the future of people development strategies will be impacted by the forced changes companies have had to adopt to retain a focus on capability development over the past 12 months. Flexibility will be key to ensure the…

Developing People in a Digital World Newzine

Publications

Developing People in a Digital World – Newszine February Issue

Welcome to the latest issue of the Customer Attuned Newszine: Developing People in a Digital World Inside, Alan talks about the effects of online training on people but also on budgets, Peter talks about how the voice of the customer…

Publications

The Trust Factor – Making B2B Trust your Business DNA – Read the panel summary here

“There is no getting away from the fact that as we start to pick our way through the crisis towards recovery, trust is going to have a far more pivotal role in our customers and suppliers lives than it did before. It’s going to take…

The Trust Factor - Making Trust your Business DNA

Customer Attuned

Publications

The Trust Factor – Making Trust Your Business DNA – Latest Customer Attuned Newszine October Issue

Welcome to the latest issue of the Customer Attuned Newszine. Inside, Peter introduces our new B2B Trust Evaluator, which is powered by the model developed by Dr Mark Hollyoake for his doctorate. Mark then unpacks this brand new model of…

Publications

Adapting to New Normal Customer Behaviour – Read the Panel Summary Here

There is widespread agreement that the New Normal will look very different to the old normal, and to get through it's going to take leaders who champion new insight-led ways of customer engagement." Peter Lavers We were delighted to host…

Publications

Newszine July Issue 1 – Adapting to New Normal Customer Behaviour

Are you tired of hearing the words “unprecedented” and “disruption”? As I write, the news is full of the economic impacts of the Covid-19 pandemic on businesses and people. Whether we like it or not, there is now widespread agreement…

Distributor / Intermediary Management, Distributor Management, Distributor Management & Development, Publications

Managing Distributors as Partners

B2B Customer Management, Publications

Strategic Priorities of B2B Customer Management Research Report

This report details the findings of the International Research exercise undertaken by Customer Attuned with its partners during the summer of 2015. Those familiar with the Customer Attuned Assessment (CAA®) model will know that its sub-sections have been arranged to give twelve “golden threads” of critical business-to-business (B2B) capability across knowledge, strategy, planning, implementation & results

B2B Customer Management, Customer Attuned Assessment, Publications, Strategy, The Golden Threads

12 Golden Threads of B2B Customer Experience Management

Peter Lavers evaluates what are the 12 main subject areas in B2B customer experience management? Based on real experience and backed up with industry leading benchmark data this e-book is a must read for any B2B Customer Management expert, practitioner or learner.

Digital, Digital Strategy, Publications

Are you ready for the Digital Personalisation Revolution

Brining the Amazon experience to customers was once only in the grasp of big business, the technology is now available to the masses. Business can't ignore this paradigm shift any more. Ben Tresham examines how this can be integrated into digital strategies

Customer Experience Improvement, Publications

The Trust Ladder

The level of trust within your B2B customer base reveals how they view your company and determines the way they handle every transaction between you. This e-book explains how trust operates in B2B.

Business Requirements Definition, CRM Publications, CRM Readiness, Customer Management Systems, Publications

CRM – 6 Steps for Success

Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effectively and identify what needs to be done, and when.

Emerging from the Pandemic – Journal of Sales Transformation

The Impact of Hybrid Working on How we Manage and Build Customer Relationships – Nov 2021 Newszine

The Trust Dividend – by Dr Mark Hollyoake – Press Feature

Making Customer Centricity a Reality – Panel Summary

Making Customer Centricity a Reality – June 2021 Newszine

Developing People in a Digital World – Panel Discussion Summary

Developing People in a Digital World – Newszine February Issue

The Trust Factor – Making B2B Trust your Business DNA – Read the panel summary here

The Trust Factor – Making Trust Your Business DNA – Latest Customer Attuned Newszine October Issue

Adapting to New Normal Customer Behaviour – Read the Panel Summary Here

Newszine July Issue 1 – Adapting to New Normal Customer Behaviour

Managing Distributors as Partners

Strategic Priorities of B2B Customer Management Research Report

12 Golden Threads of B2B Customer Experience Management

Are you ready for the Digital Personalisation Revolution

The Trust Ladder

CRM – 6 Steps for Success

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