Dr Mark Hollyoake gives an overview to 'Selling in a Pandemic' in the latest issue of the International Journal of Sales Transformation. To read the full issue - click here Dr Mark Hollyoake’s overview The last 18 months have created…

Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the way in which our businesses are run? Alan Thompson   We…

Welcome to the latest issue of the Customer Attuned Newszine: Developing People in a Digital World   Inside, Alan talks about the effects of online training on people but also on budgets, Peter talks about how the voice of the customer…

There is widespread agreement that the New Normal will look very different to the old normal, and to get through it's going to take leaders who champion new insight-led ways of customer engagement." Peter Lavers We were delighted to host…

This report details the findings of the International Research exercise undertaken by Customer Attuned with its partners during the summer of 2015. Those familiar with the Customer Attuned Assessment (CAA®) model will know that its sub-sections have been arranged to give twelve “golden threads” of critical business-to-business (B2B) capability across knowledge, strategy, planning, implementation & results

The level of trust within your B2B customer base reveals how they view your company and determines the way they handle every transaction between you. This e-book explains how trust operates in B2B.