This report details the findings of the International Research exercise undertaken by Customer Attuned with its partners during the summer of 2015. Those familiar with the Customer Attuned Assessment (CAA®) model will know that its sub-sections have been arranged to give twelve “golden threads” of critical business-to-business (B2B) capability across knowledge, strategy, planning, implementation & results

The level of trust within your B2B customer base reveals how they view your company and determines the way they handle every transaction between you. This e-book explains how trust operates in B2B.