


The Trust Factor – Making B2B Trust your Business DNA – Read the panel summary here
“There is no getting away from the fact that as we start to pick our way through the crisis towards recovery, trust is going to have a far more pivotal role in our customers and suppliers lives than it did before. It’s going to take organisational…

The Trust Factor – Making Trust Your Business DNA – Latest Customer Attuned Newszine October Issue
Welcome to the latest issue of the Customer Attuned Newszine.
Inside, Peter introduces our new B2B Trust Evaluator, which is powered by the model developed by Dr Mark Hollyoake for his doctorate. Mark then unpacks this brand new model of…

Adapting to New Normal Customer Behaviour – Read the Panel Summary Here
There is widespread agreement that the New Normal will look very different to the old normal, and to get through it's going to take leaders who champion new insight-led ways of customer engagement." Peter Lavers
We were delighted to host…

Newszine July Issue 1 – Adapting to New Normal Customer Behaviour
Are you tired of hearing the words “unprecedented” and “disruption”? As I write, the news is full of the economic impacts of the Covid-19 pandemic on businesses and people.
Whether we like it or not, there is now widespread agreement…

Managing Distributors as Partners

Strategic Priorities of B2B Customer Management Research Report
This report details the findings of the International Research exercise undertaken by Customer Attuned with its partners during the summer of 2015. Those familiar with the Customer Attuned Assessment (CAA®) model will know that its sub-sections have been arranged to give twelve “golden threads” of critical business-to-business (B2B) capability across knowledge, strategy, planning, implementation & results

12 Golden Threads of B2B Customer Experience Management
Peter Lavers evaluates what are the 12 main subject areas in B2B customer experience management? Based on real experience and backed up with industry leading benchmark data this e-book is a must read for any B2B Customer Management expert, practitioner or learner.

Are you ready for the Digital Personalisation Revolution
Brining the Amazon experience to customers was once only in the grasp of big business, the technology is now available to the masses. Business can't ignore this paradigm shift any more. Ben Tresham examines how this can be integrated into digital strategies

The Trust Ladder
The level of trust within your B2B customer base reveals how they view your company and determines the way they handle every transaction between you. This e-book explains how trust operates in B2B.

CRM – 6 Steps for Success
Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effectively and identify what needs to be done, and when.
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Albion Mills,
Albion Road,
Greengates,
Bradford,
West Yorkshire,
United Kingdom,
BD10 9TQ