Introduction to B2B Customer Segmentation Canvas
Introduction to B2B Customer Segmentation Canvas
The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers that puts trust and appetite for deeper relationship at the centre of your strategies, plans and activities.
It is based on proven academic research and decades of experience delivering customer management programmes for clients.
We wholeheartedly believe that traditional approaches to B2B segmentation need to evolve from internally focused product or market-oriented methods to a customer centric, insight-led model.
Paul Cranston, Customer Strategist at Customer Attuned explains in this video how the Customer Segmentation Canvas helps marketers and sales professionals to identify your FUTURE best customers.
Download free resources here:
- The 6 Segments of Customer Segmentation - December 4, 2024
- How to use the Customer Segmentation Canvas - December 4, 2024
- Introduction to B2B Customer Segmentation Canvas - November 27, 2024