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Peter Lavers
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Peter Lavers2025-05-27 09:34:462025-05-28 13:02:34Customer Strategy in the B2B Membership SectorCustomer Attuned provides you with practical Customer Relationship Management expertise to support your strategic and people development challenges.
Our purpose is to build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable relationships are maintained.
Honing your Customer Strategy, understanding the quality of customer relationships AND though building your team to better connect with your customers and key accounts, our services help improve your Organisational Performance.
Customer
Strategy
Customer Strategy
We help you refine your Customer Experience, through developing and implementing a systemic Customer Strategy that drives customer centric changes within your people, processes and technologies to improve satisfaction and profitability.
B2B Relationship Survey
The B2B Relationship Survey spots the triggers and critical incidents essential for deepening or damaging a trusted relationship across both sides of the relationship, protecting it from failure.
Customer Segmentation
Our Customer Segmentation service helps you identify those customers that have the appetite AND opportunity to develop a deeper relationship that can underpin your growth and theirs.
Organisational
Performance
Embedded Trust
Using our Trust DNA™ model and the S Curve of Trust, we develop an organisation-wide programme that Embeds Trust in your ways of working and stakeholder engagement to improve customer satisfaction, increase retention and enhance job satisfaction for teams.
Business Capabilities
Our Trust Capability Builder optimises the end-to-end customer experience, enhances client profitability, and improves your proposition. Trust engineered into your corporate purpose, culture, operating system and processes will improve team performance and, consequently, Business Capabilities.
Training & Development
Training and Development is a key pillar of all successful B2B companies, equipping staff with the right skills and capabilities to build and manage trust-based relationships that consistently deliver your brand proposition, meet customer expectations and achieve successful, profitable customer satisfaction.
Link to: B2B Trust
What is B2B Trust?
We believe and define B2B Trust as the willingness to be vulnerable to another party and the decision to engage in actions based upon an interpretation of their ability, credibility and the expectations of mutual value exchange over time.
Read our academically acclaimed expressions of B2B Trust: Trust DNA, The S Curve of Trust and The Trust Dividend.
Link to: Customer Centricity
Customer Centricity
Customer Attuned consultants believe that the secret to customer centricity is to have customer focus embedded into the entire organisation.
Customer Centricity is defined by our late partner, Doug Leather as: The eco system and operating model that enables us to design and deliver a unique and distinct customer experience.
Client Testimonials
Latest Updates
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Peter Lavers
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Peter Lavers2025-05-27 09:34:462025-05-28 13:02:34Customer Strategy in the B2B Membership Sector
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Peter Lavers
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Peter Lavers2025-05-20 11:18:512025-05-27 08:09:01Build a B2B Customer Strategy
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Alan Thompson
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Alan Thompson2025-05-20 11:09:292025-05-20 11:09:29It Takes Two To Tango
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Peter Lavers
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Peter Lavers2025-05-07 09:47:102025-05-07 09:58:24Entrepreneurialism in B2B sales
building a culture of customer centricity based on B2B Trust
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