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Paul Cranston2024-12-04 10:38:532024-12-04 10:39:08The 6 Segments of Customer SegmentationCustomer Attuned is a Management Consultancy providing practical expertise to support your external and internal challenges, addressing Customer Strategy & Organisational Performance.
Our purpose is to build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable relationships are maintained.
These service areas are interdependent and complementary.
Honing your Customer Strategy helps your Organisational Performance improve.
Enhancing your Organisational Performance enables your Customer Strategy goals to be met.
Customer
Strategy
Customer Management
Customer Attuned helps you refine your Customer Management practices, through developing and implementing a systemic strategy that drives customer centric changes within your people, processes and technologies to improve customer satisfaction and profitability.
Sales & Account Management
We address your Sales and Account Management challenges through stimulating cohesive account and key account relationships to meet your strategic business objectives and deliver mutual benefits.
Trust Evaluation & Development
Our proprietary B2B Trust Evaluation and Development tools help you shift from merely selling to becoming trusted advisers, co-creating solutions to your clients’ business problems that improve retention rates and mutual value.
Organisational
Performance
Embedded Trust
Using our Trust DNA™ model and the S Curve of Trust, we develop an organisation-wide programme that Embeds Trust in your ways of working and stakeholder engagement to improve customer satisfaction, increase retention and enhance job satisfaction for teams.
Business Capabilities
Our Trust Capability Builder optimises the end-to-end customer experience, enhances client profitability, and improves your proposition. Trust engineered into your corporate purpose, culture, operating system and processes will improve team performance and, consequently, Business Capabilities.
Training & Development
Training and Development is a key pillar of all successful B2B companies, equipping staff with the right skills and capabilities to build and manage trust-based relationships that consistently deliver your brand proposition, meet customer expectations and achieve successful, profitable customer satisfaction.
Link to: B2B Trust
What is B2B Trust?
We believe and define B2B Trust as the willingness to be vulnerable to another party and the decision to engage in actions based upon an interpretation of their ability, credibility and the expectations of mutual value exchange over time.
Read our academically acclaimed expressions of B2B Trust: Trust DNA, The S Curve of Trust and The Trust Dividend.
Link to: Customer Centricity
Customer Centricity
Customer Attuned consultants believe that the secret to customer centricity is to have customer focus embedded into the entire organisation.
Customer Centricity is defined by our late partner, Doug Leather as: The eco system and operating model that enables us to design and deliver a unique and distinct customer experience.
Client Testimonials
Latest Updates
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Paul Cranston
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Paul Cranston2024-12-04 10:38:532024-12-04 10:39:08The 6 Segments of Customer Segmentation
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Paul Cranston
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Paul Cranston2024-12-04 10:28:592024-12-04 10:36:50How to use the Customer Segmentation Canvas
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Paul Cranston2024-11-27 09:18:132024-11-27 09:24:01Introduction to B2B Customer Segmentation Canvas
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Peter Lavers
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Peter Lavers2024-11-12 08:02:052024-11-14 09:13:43B2B Trust as a Predictive Indicator 
building a culture of customer centricity based on B2B Trust
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