SAS Analytics Experience, Amsterdam
Customer Attuned Ltd Director Peter Lavers attended the SAS Analytics Experience conference in October this year – their showcase in Europe of the latest innovations in data and analytics.
Peter has published two blogs in the run-up on the theme of how Customer Data is the New Marketing Battleground and if it is then Analytics are the weapons guidance systems needed to fight on all the Customer Management battlefronts.
Please also check out Peter’s twitter feed for a commentary of the highlights, using the hashtag #AnalyticsX.
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
Latest posts by Peter Lavers (see all)
- B2B Trust as a Predictive Indicator - November 12, 2024
- Relationship Crises and Trust - October 2, 2024
- Relationship Transitions – Testing the Resilience of B2B Trust - September 18, 2024
