Talking Trust for IBM’s Latest thinkLeaders Podcast
As part of my role as an IBM Futurist, I was asked to feature as a guest for the thinkLeaders Podcast, recorded from the IBM Think 2019 Conference in San Francisco. In the podcast entitled “Why aren’t there more Chief Trust Officers?”, I discuss the importance of integrating CRM across the business and how trust is at the heart of B2B customer experiences. You can listen to the podcast in a number of ways here:
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
Latest posts by Peter Lavers (see all)
- B2B Trust as a Predictive Indicator - November 12, 2024
- Relationship Crises and Trust - October 2, 2024
- Relationship Transitions – Testing the Resilience of B2B Trust - September 18, 2024
