Talking Trust for IBM’s Latest thinkLeaders Podcast
As part of my role as an IBM Futurist, I was asked to feature as a guest for the thinkLeaders Podcast, recorded from the IBM Think 2019 Conference in San Francisco. In the podcast entitled “Why aren’t there more Chief Trust Officers?”, I discuss the importance of integrating CRM across the business and how trust is at the heart of B2B customer experiences. You can listen to the podcast in a number of ways here:
- Customer Strategy in the B2B Membership Sector - May 27, 2025
- Build a B2B Customer Strategy - May 20, 2025
- Should you implement NPS in B2B? - January 22, 2025