Good Customer information is the life blood of any organisation and competitive advantage for the sales and marketing team. As the ease of access, quality and quantity increases, so does its importance. To prevent the ‘seeing the woods from trees’, syndrome it needs to be planned, so people and the business isn’t overwhelmed.
What’s in it for you:
We work with you to understand what you need, what you have and apply RAFT (relevance, accuracy, frequency and timeliness) to analyse the cost / benefit and if it’s fit for purpose. What information systems do you have; Non-routine (formal and informal) Routine (formal and informal)and how they interplay within the information cycle. Where are the gaps within the information cycle, accuracy and effectiveness? What is the upside, cost of doing it and co-creating a road map to deliver it.
We then work within the business to make it a reality.
CUSTOMER INFORMATION PLANNING
RELATED READING
CHOOSE A SERVICE
Our Services help you maximise value, optimise satisfaction and minimise account attrition:
Buying or investing is easy when you can see the tangible assets, but how do you measure sales and marketing effectiveness.
Pinpoint your business capabilities that unlock the opportunities for value growth.
Start your CRM Project with the strategy not the technology.
Build a hard-nosed business case for customer strategy-driven investments.
Improve static or unprofitable relationships into ones that engender growth and profit.
Define what customer profitability means and develop analysis and modelling tools to enable customer profitability.
Unfilter poor specifications, unclear requirements, bad data, or poor stakeholder engagement and avoid expensive mistakes.
This tool focuses on three core areas of distributor management, selecting the right partner, managing the right partner, developing or transitioning a partner.
Maximise value, optimise customer loyalty, minimise customer loss and develop your sales resources.
Independent quantified assessment of functionality gaps exist and what damage they are causing to your business.
Customer Information Planning
Good Customer information is the life blood of all organisations and critical to competitive advantage – apply the RAFT technique to analyse cost benefits and fit-for-purpose.
New European data protection regulations (GDPR) take effect in 2018. Whilst compelling most data driven organisations to tighten up their processes and activities, used correctly, they also provide new opportunities for businesses.
HOW DO YOU START?
Building Better B2B Relationships-
