Good Customer information is the life blood of any organisation and competitive advantage for the sales and marketing team. As the ease of access, quality and quantity increases, so does its importance. To prevent the ‘seeing the woods from trees’, syndrome it needs to be planned, so people and the business isn’t overwhelmed.
What’s in it for you:
We work with you to understand what you need, what you have and apply RAFT (relevance, accuracy, frequency and timeliness) to analyse the cost / benefit and if it’s fit for purpose. What information systems do you have; Non-routine (formal and informal) Routine (formal and informal)and how they interplay within the information cycle. Where are the gaps within the information cycle, accuracy and effectiveness? What is the upside, cost of doing it and co-creating a road map to deliver it.
We then work within the business to make it a reality.
CUSTOMER INFORMATION PLANNING
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Customer Information Planning
Good Customer information is the life blood of all organisations and critical to competitive advantage – apply the RAFT technique to analyse cost benefits and fit-for-purpose.
New European data protection regulations (GDPR) take effect in 2018. Whilst compelling most data driven organisations to tighten up their processes and activities, used correctly, they also provide new opportunities for businesses.
HOW DO YOU START?
Building Better B2B Relationships-
