Grow margins while keeping and developing your key account relationships
When 80% of your business is reliant on 20% of your customers then tools to improve key account management strategies and techniques come into sharp focus.
Are your key account managers spending too much time firefighting rather than helping their relationships grow strategically? Do you have confidence that your KAM team is equipped with the right skills and capabilities to develop and manage the next generation customer relationships in this new working environment?
With decades of experience, our Key Account Management experts have helped organisations identify issues with customer retention, training and people mananagement, bringing leading edge thinking on KAM in a way you can easily apply and gain that critical competitive advantage.
How?
The Customer Attuned KAM programme helps organisations to improve their Key Account Management. Developed through our work with over 60 B2B companies, and combined with leading research into customer management, it is designed to provide you with the skills and tools you need to change static or unprofitable relationships into ones that engender growth and profit.
This programme will improve Key Account Management team performance, providing the skills and tools that they need to enable you to identify and then proactively move deeply dependent customer relationships to deeply interdependent customer relationships.
Why?
We know that trust is critical in every part of your business and delivers definable benefits and mutual value.
Building Trust in your customer plans. We help your teams understand how to develop and maintain trust within key relationships to improve customer acquisition and satisfaction.
Key Account Management Evaluation. Customer Attuned uses a proprietary Trust Evaluator tool to monitor the strength of relationships and watch out for potential weak points. This supports satisfaction and customer retention.
KEY ACCOUNT MANAGER DEVELOPMENT
RELATED READING
How we work to improve key account management
Stage 1 – Evaluate & Define.
Through formal assessments, undertaken by subject matter experts, and benchmarking against best practice as defined across 12 industry sectors.
Stage 2 – Recommend & Design.
Identifying issues and opportunities, reviewing options to provide recommendations, providing a plan to achieve agreed outcomes.
Stage 3 – Implement & Measure.
Through Transformation Programmes, Sales Academies, and Commercial Coaching by subject matter experts.
We’ve Already Helped
building a culture of customer centricity based on B2B Trust
Let‘s chat!
