Customer Management

A critical part of any business’s Customer Strategy is its Customer Management practices: often this is limited to how do you get more and how do you keep the profitable ones.

Customer Management icon depicting collaborationWe know that your challenges experienced extend beyond cost-effective acquisition and include retention, improving satisfaction and long-term profitability.

We believe that effective Customer Management processes based on true Customer Centricity are what drive growth.

Customer Attuned helps you redefine your Customer Management through developing and implementing a focused strategy, and overseeing changes to people, processes and technologies that deliver results.

Customer Attuned Ltd's Customer Segmentation Canvas, a new way to segment your customers based on opportunity, appetite and trust

Customer Segmentation is a critical part of Customer Management. From Dr Mark Hollyoake’s work into B2B Trust, Customer Attuned has developed the Customer Segmentation Canvas. This is a free-to-use framework for classifying your customers that supports Marketing, Sales and Customer Service strategies and activities. If you need help with Customer Segmentation at scale, with identifying the data to be used within the segmentation and with working out what happens next, this is where our consultants can support you.

Customer Management is improved by customer feedback

Our consultants bring years of practical, hands-on expertise mixed with an understanding that our success is interdependent on yours, to address your unique challenges.

We partner with clients to develop a bespoke Customer Relationship Strategy, a tangible approach to Customer Value Management and support the implementation of effective Customer Management Systems.

With extensive experience in financial and technology services, our team also supports Intermediary Management development and Distributor Manager Development.

Where are we?

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Customer Attuned's Customer Centricity Loop, demonstrating the connectivity between Customer Strategy and Organisational Performance
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Customer Management

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Sales & Account Management

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Trust Evaluation & Development

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Embeded Trust

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Business Capabilities

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Training & Development

Customer Strategy

We help you redefine your Customer Management, through developing and implementing a focused strategy, and overseeing the changes to people, processes and technologies.

Find Out More

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Customer Management Clients

Customer Management requires a customer relationship strategy

 

     

 To begin your journey to improving your customer-based issues, please get in touch

Latest Updates

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is "to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial…
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Segmentation for Customer Success

Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first…
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Customer Segmentation for Sales

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores…
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The B2B Customer Segmentation Canvas for Marketers

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT…
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