Amanda has over 20 years experience in commercial roles and a background in consumer goods. She joined United Biscuits as a graduate and became the youngest Area Field Sales Manager. Roles in national accounts and as Head of Customer Marketing crystallised her passion for end user needs. Her final role at UB was Commercial Director for Ireland, based in Dublin.
Amanda is an accredited Insights Discovery Practitioner and is also accredited in Leading and Developing High Performance and coaches. Amanda uses these highly practical mix of processes and skills for Leadership on a one to one and group basis to help teams in all functions to work better with each other and with their customers