Elaine has spent over 25 years working in Sales and Marketing.  For a large part of her career, Elaine worked in Johnson Brothers  handling the Procter & Gamble account across their full portfolio and managed household brands such as Pringles, Pampers, Ariel, Bold, Daz, Pantene, Wash & Go and Oil of Olay .  The business was worth approx €250 million at the time she left.

Elaine was responsible for all Head Office negotiation with the Trade (including Tesco, Dunnes, Musgraves, BWG, Superquinn, Stonehouse and Boots ) and has delivered highly successful Negotiation Skills programmes to many blue chip companies and SME’s on the back of this experience.