Paul Weston is one of the few senior consultants who can engage on the same challenge with Senior Leadership teams and with database designers and administrators. He is often involved in projects to ensure that technology or information projects are in the right shape to drive business value. He is a Customer Information strategist who believes that this area offers as much opportunity for creativity and innovation as any other are of Customer Management. He has developed many tools to help clients address challenges as diverse as Contact Centre resourcing, business case construction and risk assessment. Paul is an expert on the SCHEMA Toolset and has been consulting for more than 20 years after a marketing and product management career in the telecoms and motor industries. Paul has worked all over the world with multinational clients in banking, insurance, telecoms, motor and hospitality. He has been described as one of Customer Management’s ‘larger than life’ characters who relishes the challenge of winning over sceptical senior managers with a combination of unarguable logic and relentless enthusiasm.