Customer Segmentation for B2B Membership Sector
The Customer Attuned team has seen that making Customer Segmentation work effectively for the B2B Membership sector can deliver a variety of organisational benefits. Customer… Read more
Entries by Paul Cranston
Summer 2025 newsletter
Our team has been gathering insight into organisational challenges through our hosted senior leaders dinners, through listening during our consulting and through academic re… Read more
Exploring B2B Relationship Lifecycles
Exploring B2B Relationship Lifecycles with Senior Leaders
Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more
AMPLIFY Account Management Training and Trust
The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
The Partner Relationship Survey and Trust
Continuing to explore the application of trust in business-to-business, Peter Lavers answers questions about the Partner Relationship Survey and its relationship to trust.
I… Read more
The 6 Segments of Customer Segmentation
In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.
Learn how to position customers across the customer segmentation canvas an… Read more
How to use the Customer Segmentation Canvas
In this video Paul Cranston explains how to use the Customer Segmentation Canvas to highlight how the you can identify you future best customers.
For more information on B2B segme… Read more
Introduction to B2B Customer Segmentation Canvas
Introduction to B2B Customer Segmentation Canvas
By Paul Cranston
The Customer Segmentation Canvas from Customer Attuned is a new way to map your customers that puts trust and ap… Read more
How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
building a culture of customer centricity based on B2B Trust
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