The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.

Paul Cranston invites Customer Attuned director and people development consultant, Alan Thompson to share the story behind AMPLIFY and discuss its relationship with trust. Alan considers how Dr Mark Hollyoake’s model the S-Curve of Trust forms a pillar of the account management training programme.

This interview follows other videos that bring Trust to life:

Dr Mark Explains the S-Curve of Trust.

Ellie chats with Paul about the role of trust in Segmentation.

Paul chats with Peter about the Partner Relationship Survey.

AMPLIFY is supporting teams across many organisations – if you would like to explore how the key account management training programme can help improve your customer relationships, please contact us.

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Paul Cranston

Associate Director at Customer Attuned

Paul helps organisations better understand their customers so that their marketing and customer management can be more effective. He has over 20 years’ experience in business communications, marketing and strategy enabling significant business growth primarily in the B2B sector.

The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.

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