Customer Attuned Director to Speak at British Academy of Management Conference
Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference
The paper; ‘What’s in a Name’: re-defining B2B Trust(2017).
The Conference – The British Academy of Management (BAM) Conference is one of the largest and most prestigious international events for business and management scholars. Attracting world class researchers from over 50 countries worldwide, the conference provides a friendly, supportive environment to receive feedback, share ideas and find inspiration.
Following the success of the BAM2016 Conference hosted by Newcastle University which saw over 900 international delegates participating in three days of stimulating and thoughtful discussion, debate and reflection in the City of Newcastle!
Join us at the University of Warwick in 5th -7th September 2017 .
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
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