LOOKING INTO 2017 – Authenticity
As we look forward into 2017 we ask our Directors and selection of associates to comment on the year ahead.
Authenticity will be the key work in creativity for 2017, as the unsettled world of commerce looks for new ways to create a solid environment for people and products. Creativity is one of the purest ways to explore and express authenticity. Uncertainty is an opportunity to step sideways, review, experiment, redraft. Dig for gold. We predict a rise in organisations seeking ways to empower employees to create powerful and sustainable solutions for development and growth.
Top tips:
- Explore and be curious – develop a ‘what if?’ approach. Challenges are often framed as ‘How do we?’ While this leads to solutions, it can also frame thinking within familiar patterns, with the risk of familiar answers.
- Don’t settle for the first answer. Time and resources constrain us to rush to quick solutions. These are not necessarily the optimum solutions.
- Engineer as many chance meetings between your people as possible. Creativity thrives on collaboration, particularly between disciplines.
- Prepare to be rigorous and resilient. Innovation may arise from a ‘Eureka’ moment, but chances are it is the result of years of thinking, research and piloting solutions.
- Be open minded and flexible. Be willing to let go of ‘being right,’ if just for 15 minutes a day!
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Latest posts by Dr Mark Hollyoake (see all)
- Excessive Trust – When Trust Goes Wrong - October 29, 2024
- Identification Based Trust - October 21, 2024
- Introducing Knowledge Based Trust - October 15, 2024
