Talking Trust for IBM’s Latest thinkLeaders Podcast
As part of my role as an IBM Futurist, I was asked to feature as a guest for the thinkLeaders Podcast, recorded from the IBM Think 2019 Conference in San Francisco. In the podcast entitled “Why aren’t there more Chief Trust Officers?”, I discuss the importance of integrating CRM across the business and how trust is at the heart of B2B customer experiences. You can listen to the podcast in a number of ways here:
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
Latest posts by Peter Lavers (see all)
- Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model. - October 4, 2023
- Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B - July 26, 2023
- Customer Centricity Corner with Peter Lavers – Listening to Customers - June 26, 2023
