Customer Strategy Archives - Page 14 of 17

The world of insurance is complex. Do you understand how it works?

August 14, 2015/in Customer Management /by Alan Thompson

CUSTOMER MANAGEMENT IN A WORLD OF INTERMEDIARIES AND BROKERS Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add mor… Read more

Trust Ladder Part 1: High Performing Customer Management Organisations

July 21, 2015/in Customer Management, Embedded Trust /by Dr Mark Hollyoake

What are the key characteristics of high performing Customer Management organisations on the Trust Ladder? Data from our B2B assessments show marked differences between organ… Read more

The Golden Threads: Part 8 (of 12): Key Account Management

July 8, 2015/in Sales and Account Management /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 3 (of 12): Category Management

July 1, 2015/in Customer Management /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 2 (of 12): Brand & Proposition

June 30, 2015/in Customer Management /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 1 (of 12): Target Markets & Sectors

June 30, 2015/in Customer Management /by Peter Lavers

The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies. Bas… Read more

Digital Personalisation – The Revolution is upon us! Plotting the user Journey

June 29, 2015/in Customer Management /by Benjamin Tresham

In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more

An Introduction To The Golden Threads of B2B Customer Management

June 29, 2015/in Customer Management /by Peter Lavers

The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies. Bas… Read more

Digital Personalisation – The Revolution is upon us! Part I, developing Personas

June 23, 2015/in Customer Management /by Benjamin Tresham

Summary Understand the key first steps in developing a digital personalisation strategy Know more about your customers and their needs Convert more customers by delivering rel… Read more

Are you ready for the Digital Personalisation Revolution

May 20, 2015/in Customer Management /by Benjamin Tresham

80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to best ex… Read more