Few people would doubt that trust forms one of the foundations of a positive and mutually beneficial relationship. So, build and embed trust into your customer plans, taking a proactive approach.
How can trust really be proactively applied?
We know the areas of trust building that come together to develop trust within the relationship and maintain its position. The position we refer to as the Goldilocks zone (Fig 1).
BUILDING TRUST INTO YOUR CUSTOMER PLANS
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This masterclass delves into what “customer centricity” means in B2B and how to put the customer at the heart of what you do.
Understand the full breadth of a customer proposition and how to develop one required for successful implementation.
Understand which capabilities are critical and arm your client facing managers with the knowledge and skills to deliver the right solutions.
Create champions and empower your people to co-create, deliver and own the sales change.
Use trust as the key differentiator within your organisations customer management and learn how to retain and hold customers at the optimum level.
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Building Better B2B Relationships-
