Few people would doubt that trust forms one of the foundations of a positive and mutually beneficial relationship. So, build and embed trust into your customer plans, taking a proactive approach.
How can trust really be proactively applied?
We know the areas of trust building that come together to develop trust within the relationship and maintain its position. The position we refer to as the Goldilocks zone (Fig 1).
BUILDING TRUST INTO YOUR CUSTOMER PLANS
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This masterclass delves into what “customer centricity” means in B2B and how to put the customer at the heart of what you do.
Understand the full breadth of a customer proposition and how to develop one required for successful implementation.
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