Customer Centricity is a hot topic in business, but what does it really mean in B2B? There’s a lot of hype about the subject, much of which is B2C biased. This Masterclass will give your team a clear understanding of what customer centricity really is and why it is mission-critical for any B2B organisation wanting to deliver sustainable and superior business performance.
The world is undergoing rapid transformation in the economic, political, social and technological arenas.
In this tide of consolidation, change and upheaval, customers are stepping into their power and making ever-increasing demands of their suppliers.
We would assert that building sustainable competitive advantage requires you to review your business models to ensure that the customer is central to its design.
This Masterclass will focus your team and stakeholders on what “customer centricity” means in B2B – and specifically for your company – and how to put the customer more at the heart of what you do.
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