Tag Archive for: B2B Customer Management
Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today.
Over the course of two hours Mark led an interactive session that ex… Read more
‘More and Better for Less’
/in Customer Management /by Dr Mark Hollyoake
An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more
‘TRUST’ – THE PARTNERSHIP GLUE
/in Embedded Trust /by Dr Mark HollyoakeHow strong is the relationship with your most important customer? Over the last 15 years we have been researching and exploring trust as an indicator of partnership strength.
Whe… Read more
Customer Attuned Director named as a Customer Experience Influencer to follow
/in News /by Alan ThompsonWe are delighted to announce that Customer Attuned Director, Peter Lavers, has been recognised by Capterra Inc. as one of nine Customer Experience Influencers to follow. Peter… Read more
Customer Attuned Director to Speak at British Academy of Management Conference
/in News /by Dr Mark HollyoakeMark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference
The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
Developing People to Deliver Change
/in Training and Development /by Alan ThompsonThe Hornby Hobbies Story so far …
We have been on an incredible journey with the Sales teams from Hornby Hobbies over the last six months. The start point saw a team with pressure on al… Read more
Trust as a business developer
/in Embedded Trust /by Alan ThompsonCustomer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
The DNA of Trust
/in Embedded Trust /by Dr Mark HollyoakeTrust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more
CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist
/in News /by Dr Mark HollyoakeWe’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist.
IBM Amplify is the premier Marketing… Read more
Understanding and building sales capability
/in Sales and Account Management /by Alan ThompsonIn the world of B2B, the capability of your people is crucial to your company’s success. We have drawn from a recent client engagement to share a case study demonstrating how invest… Read more

